Highspot’s Summer Launch ’25 Puts AI in the Driver’s Seat for GTM Success

In today’s high-pressure, high-stakes go-to-market (GTM) environment, speed without strategy is just noise. Highspot, the leading agentic platform for GTM performance, wants to change that. With its Summer Product Launch ‘25, the company unveiled Highspot Agents—a new AI-powered offering that combines real-time insight with targeted action to elevate sellers, marketers, and enablement teams.

Backed by Highspot Nexus™, the company's unified AI and analytics engine, these role-based and specialized agents aim to fix what’s broken and scale what works—without overwhelming users or complicating tech stacks.

“Lots of AI tools can act. But without knowing what works, they just create noise,” said Robert Wahbe, CEO of Highspot. “Our Summer Launch delivers AI as a teammate—not a replacement—to turn strategy into winning outcomes.”

The Problem with Today’s GTM Stack

The modern GTM landscape is chaotic: tighter budgets, bigger expectations, and an avalanche of disconnected tools. According to Gartner, 70% of sellers feel overwhelmed by the tech they’re expected to use, and those overwhelmed are 45% less likely to hit quota.

Highspot’s response is simple but bold: centralize intelligence, simplify workflows, and guide with precision.

Meet the Highspot Agents: AI That Knows Its Role

Highspot’s new agentic AI offering comes in two flavors, both integrated into the platform for a seamless experience:

• Role-Based Agents: Think of these as AI teammates designed for sellers, marketers, and enablement pros. They deliver context-aware answers, strategic recommendations, and actionable next steps in real time—no toggling or guesswork required.

• Specialized Agents: Focused on mission-critical tasks like deal coaching, sales play optimization, and content management, these agents run behind the scenes to ensure strategy execution stays sharp and on track.

Together, they streamline workflows and eliminate the need for fragmented point solutions, all while reducing cognitive load.

Ask Highspot + MCP: Connecting the Dots with External AI

The platform’s conversational interface, Ask Highspot, allows users to ask natural language questions and get smart, role-relevant answers instantly. Even more notably, Highspot is adding support for the MCP (Multi-Agent Collaboration Protocol)—allowing customers to plug in external AI tools securely and easily.

This positions Highspot as not just an agentic platform, but a central AI orchestration layer for GTM teams.

AI That Trains, Coaches, and Scores Performance

It’s not just about decisions—it’s about development. Highspot is also expanding its AI-powered training and coaching tools, enabling GTM teams to build skills that translate directly into revenue impact:

• Adaptive Learning: Tailors each rep’s training path by using skills and knowledge assessments to skip what they know and double down where they struggle.

• Skill Coaching: Provides instant, AI-generated feedback in the flow of work—no more waiting for a manager’s calendar to open.

• AI Role Play: Reps can practice key conversations, handle objections, and refine pitches, with automatic scoring and 360° assessments built-in.

This isn’t “learning management” bolted onto a CRM—it’s skills intelligence woven into the GTM fabric.

What’s Next: See the Platform in Action

Highspot will showcase its Summer Launch innovations during a live Roadmap Webcast on July 23 at 9am PT, giving customers a first-hand look at how agentic AI will shape the future of go-to-market performance.

The GTM community can also dive deeper at Spark ‘25, Highspot’s annual conference happening in Seattle, WA, Oct. 7–9, both in person and online.