Hevo Data just earned a spotlight in Snowflake’s Modern Marketing Data Stack 2026, landing the designation of “One to Watch” in the Data Integration category. For a relatively young ELT player, that’s no small nod—especially when it comes from Snowflake, the AI Data Cloud company reshaping how enterprises think about data.

Why It Matters

Snowflake’s annual report is widely read as a roadmap for the tools and platforms shaping the next wave of marketing and advertising technology. This year, it analyzed the usage patterns of more than 11,100 customers to identify the tech stack components most essential for marketers. Being included—even as one “to watch”—suggests Hevo is gaining traction with real-world users in a crowded integration market.

What Hevo Brings

Hevo Data pitches itself as a no-bottleneck ELT platform, unifying data from over 150 sources into Snowflake and other destinations. By removing engineering overhead, the company claims it can help marketing and analytics teams cut time-to-insights while prepping for an AI-heavy future.

• Integration without pain: Flexible ELT pipelines designed for non-engineers.

• Future-proof strategy: “AI-ready” data preparation aligned with the Snowflake AI Data Cloud.

• Cost efficiency: Reported customer savings of up to 85% in infrastructure and 50% in ELT costs.

That last stat comes courtesy of a Senior Data Manager at ThoughtSpot, who also cited a 30–35% increase in analytics adoption across teams since implementing Hevo with Snowflake.

The Bigger Picture

Data integration might not sound sexy, but it’s the backbone of AI-driven marketing. With customer data scattered across SaaS tools, CRMs, and ad platforms, clean pipelines into an AI-ready warehouse are table stakes. Rivals like Fivetran, Stitch, and Informatica are already entrenched in the space. Hevo’s recognition by Snowflake signals it’s elbowing its way into that conversation, positioning itself as the “cost-effective” alternative.

As Snowflake’s CMO Denise Persson put it: “Hevo Data’s momentum with Snowflake is a testament to their ability to address the fast-changing needs of modern marketers.” Translation: in a year when AI and data privacy dominate every boardroom agenda, efficiency and flexibility are the new differentiators.

Final Take

Being named “One to Watch” isn’t the same as being a category leader—but it’s often how the next leaders start. If Hevo keeps building on its Snowflake partnership, it could move from “watch” to “must-have” in the next iteration of the Modern Marketing Data Stack.

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