Hapbee Technologies is sharpening its growth ambitions as it moves into its next phase. The frequency wellness company announced the appointment of Bally Singh, a globally recognized creative strategist and marketing expert, to its Board of Directors—a move that signals a broader brand evolution aimed at the fast-growing global wellness economy.

The timing is deliberate. Hapbee is preparing for a comprehensive rebrand designed to push the company beyond its core base of tech-forward wellness enthusiasts and into more mainstream consumer awareness. Singh’s arrival brings deep expertise in brand storytelling, positioning, and global marketing strategy—capabilities Hapbee believes are essential for its next chapter.

Why This Appointment Matters

Hapbee operates at the intersection of wellness, neuroscience, and consumer technology, using frequency-based technology to influence mental and physical states without chemicals or ingestion. While the concept has attracted early adopters, scaling a category this novel requires more than scientific credibility—it requires trust, clarity, and emotional resonance.

That’s where Singh comes in.

Known for blending technology with high-impact storytelling, Singh has built a reputation for helping emerging technologies translate complex ideas into compelling consumer narratives. His appointment suggests Hapbee is prioritizing brand clarity and market education as it seeks broader adoption.

“Bally’s track record of merging technology with high-impact storytelling is exactly what Hapbee needs as we scale globally,” said Riz Shah, Chairman and CEO of Hapbee.

A Board Built for Scale

Singh joins an already high-profile and diverse board that reflects Hapbee’s ambitions across technology, capital markets, and culture. The board includes:

• Jaylen Brown, NBA Champion and Hapbee’s Chief Innovation Officer

• Abdulla Al Zain, Chairman of Infinity Capital

• Hasan Shahid, Founder of League Capital

• Riz Shah, Chairman and CEO

• Ahsan Ashraf, Chief Technology Officer

• Krishna Subramanian, Chief Financial Officer

• Charles McNerney, former CISO at Microsoft

• Chris Rivera, Founder of Emulate Therapeutics

• Michael Matysik

The mix is notable. It blends enterprise technology leadership, biotech experience, finance, and cultural influence—suggesting Hapbee is positioning itself not just as a wellness gadget company, but as a platform brand with global ambitions.

Chasing a $9.8 Trillion Opportunity

Hapbee’s board expansion is underpinned by hard market data. According to the Global Wellness Institute, the global wellness industry has already reached $6.8 trillion and is projected to grow at 7.3% annually, hitting $9.8 trillion by 2029.

That growth has reshaped Hapbee’s go-to-market thinking. Rather than remaining a niche technology play, the company is now targeting a much broader audience—one that sees wellness not as a luxury or trend, but as a core part of daily life and performance.

“The wellness market is no longer just a trend—it’s nearly a $10 trillion powerhouse industry,” Shah said. “With Bally on our board, we are uniquely positioned to translate our scientific edge into both a technology company and a lifestyle brand that resonates globally with the modern consumer.”

From Niche Tech to Lifestyle Brand

Frequency wellness is still an emerging category, and that presents both opportunity and risk. On one hand, Hapbee has first-mover advantages and proprietary technology. On the other, educating consumers—and differentiating from broader wellness claims—requires careful positioning.

Singh’s role is expected to focus on exactly that: helping Hapbee articulate why its technology matters, who it’s for, and how it fits into everyday wellness routines. That messaging will be central to the company’s upcoming rebrand, which aims to make Hapbee more accessible without diluting its scientific foundations.

This shift mirrors a broader trend in wellness tech. As the market matures, companies that succeed tend to pair credible science with strong lifestyle branding—think of how wearables, meditation apps, and sleep technologies have evolved over the past decade.

The Bigger Signal to the Market

Board appointments don’t usually grab headlines, but in this case, the signal is clear. Hapbee is preparing to compete not just on innovation, but on mindshare.

As wellness spending continues to rise globally—and consumers become more selective about which brands they trust—companies that can communicate value clearly and authentically will have an edge. By bringing in a seasoned marketing strategist at this moment, Hapbee is betting that its next phase of growth will be driven as much by narrative and brand as by technology.

Whether that bet pays off will depend on execution. But with a rapidly expanding market and a board increasingly geared toward scale, Hapbee is making it clear it doesn’t plan to stay small—or quiet—for long.

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