The GumGum Platform™ and Mindset Graph™ connect contextual, attention, and creative to deliver relevant, privacy-respecting ads that enhance user experience and empower brands to drive outcomes.

GumGum, a leader in contextual-first technology, has launched the GumGum Platform, a groundbreaking solution that integrates its three primary product lines: GumGum Contextual, GumGum Attention, and GumGum Creative. The company also unveiled the Mindset Graph, a predictive data engine designed to align consumer mindsets with advertiser goals. These advancements are tailored to meet the demands of today's digital consumers who prioritize privacy and relevance in online advertising.

• The Shift from Identity-Based Advertising:

  • Traditional identity-based advertising has increasingly fallen out of favor due to privacy concerns and consumer fatigue from irrelevant ads. Many users are now turning to ad blockers and distancing themselves from brands that do not respect their digital experience. Phil Schraeder, CEO of GumGum, emphasizes that outdated targeting strategies offer more data than insight, resulting in a disconnect between consumers and brands.

• Overview of the GumGum Platform:

  • The GumGum Platform combines three core products to create a more effective advertising ecosystem:

    • GumGum Contextual: Previously known as Verity™, this solution uses AI to deliver meaningful content-based targeting signals. It has experienced over 100% year-over-year growth by enhancing user experiences through relevant, context-aware ads that align with brand values.

    • GumGum Attention: This product measures ad attention, connecting campaign effectiveness with real-world results. By optimizing ads in real-time based on attention data, it ensures that advertisements are engaging and more likely to capture user interest.

    • GumGum Creative: This comprehensive suite includes display, video, and CTV ads designed to grab attention and resonate with audiences. GumGum Creative operates across 40,000 publisher partners, reaching over 820 million unique individuals monthly.

• Introducing the Mindset Graph:

  • The Mindset Graph is a powerful new tool that provides deep insights into the relationships between context, attention, and creative elements in advertising. It identifies ideal contexts, topics, and keywords in real-time, addressing the matching challenge between consumers and advertisers. This capability enhances relevance and engagement across various digital platforms, making advertising more effective while respecting consumer privacy.

The launch of the GumGum Platform and Mindset Graph showcases GumGum's commitment to revolutionizing digital advertising through innovative, privacy-respecting solutions. By integrating contextual, attention, and creative insights, GumGum empowers advertisers to create meaningful connections with consumers, ensuring that advertising is not only effective but also enhances the overall user experience.