GumGum, a leading contextual-first, global digital advertising platform, and ShowHeroes, a global leader in contextual online video and CTV advertising, have announced an exclusive global partnership, with a special focus on the U.S. market.

• GumGum, a leading global digital advertising platform, partners with ShowHeroes, a global leader in contextual online video and CTV advertising.
• The exclusive global partnership emphasizes the U.S. market and aims to enhance contextual video advertising reach and capabilities.

1. Partnership Overview

• Partnership focuses on North America, starting today.
• GumGum offers access to ShowHeroes' global premium video real estate.
• Reaches over 2 billion unique users per month.

2. Video Format and Booking Options

• In-Stream and Out-Stream video formats available.
• Clients can book via managed service.
• Direct and programmatic booking options are available immediately.

3. Expansion of GumGum’s Reach

• Significantly expands GumGum's existing reach.
• Powered by GumGum’s advanced contextual intelligence platform, Verity™.
• Verity is MRC-accredited for contextual analysis, brand safety, and suitability across CTV, desktop, and mobile web environments.

4. Verity’s Contextual Targeting

• Analyzes videos frame-by-frame for optimal contextual targeting.
• Ensures maximum brand safety by delivering ads in relevant contexts.

5. Statements from Leadership

• Ilhan Zengin, CEO of ShowHeroes, highlights the complementary strengths and significant expansion opportunities.
• Phil Schraeder, CEO of GumGum, emphasizes precision-driven marketing strategies and the value of advanced contextual solutions.

6. Benefits for Clients

• Access to new inventory, particularly in the U.S.
• Incremental cross-device video reach.
• Enhanced targeting capabilities.
• Measurable, outstanding results supported by robust technology from both companies.
• The partnership leverages the strengths of GumGum and ShowHeroes in contextual advertising.
• It offers scalable solutions to deliver exceptional outcomes for clients by combining premium video inventory with advanced contextual targeting technologies.