Advertising veterans to provide strategic guidance as company seeks to evolve the planning, buying, and selling of media

1. Appointment of Rob Norman and Greg Coleman:

   - Guideline announces the addition of Rob Norman and Greg Coleman to its board of directors.

   - Norman and Coleman bring decades of experience in the digital advertising space, which will enhance Guideline's efforts to deliver transparency and accuracy in media transactions.

2. Experience and Expertise:

   - Rob Norman, former GroupM Global Chief Digital Officer, and North America CEO, has over 30 years of experience in the media industry.

   - Greg Coleman, former President of BuzzFeed and Criteo, is an Entrepreneur in Residence at Lerer Hippeau Ventures and has held leadership roles in various advertising and media companies.

3. Supporting Guideline's Mission:

   - Scott Knoll, CEO of Guideline, highlights the wealth of experience and expertise that Norman and Coleman bring to the board.

   - Their insights will aid Guideline in modernizing how brands and agencies leverage advertising spend and pricing data to optimize media budgets.

4. Vision for the Industry:

   - Norman emphasizes the importance of accurate ad expenditure insights and media planning solutions in today's industry.

   - He believes Guideline is well-positioned to meet these demands and looks forward to contributing to the company's strategic innovations.

5. Comprehensive Data Resource:

   - Coleman underscores the need for a comprehensive data resource across the advertising ecosystem.

   - He views Guideline as a platform capable of supporting the industry at scale and is honored to join the board during a phase of strategic innovation.

6. Industry Leadership:

   - Norman and Coleman's appointments reflect Guideline's commitment to leadership and innovation in the advertising and media space.

   - Their collective experience will drive Guideline's mission to revolutionize the media buying process and provide value to clients worldwide.

The appointment of Rob Norman and Greg Coleman to Guideline's board of directors signals the company's dedication to advancing transparency and accuracy in the global media ecosystem. With their profound expertise and industry insights, Norman and Coleman will play pivotal roles in guiding Guideline's strategic initiatives and driving innovation in media transactions.