GSE Worldwide is expanding its horizons with the launch of GSE Digital, a new division designed to merge the worlds of athletes and digital creators. Under the leadership of Matthew Dorle, the newly appointed Executive Vice President, GSE Digital aims to capitalize on the growing trend of digital content in engaging audiences. This initiative represents a significant step in GSE's broader growth strategy, which includes expanding into diverse sectors and enhancing its existing capabilities in talent representation.

GSE Digital: A Strategic Move into the Creator Economy

The Role of Matthew Dorle

Matthew Dorle brings a wealth of experience to his new role at GSE Worldwide. With a background in digital marketing and influencer management, Dorle previously served as Director of Digital and Talent Manager at NIGHT Media, where he played a critical role in managing global digital sensation Jimmy "MrBeast" Donaldson. His extensive career in digital strategy, talent management, and influencer partnerships makes him the ideal leader for GSE Digital as it seeks to establish itself in the Creator-Athlete space.

GSE Digital’s Mission

GSE Digital will focus on building the next generation of Creator-Athletes, individuals who combine athletic talent with digital content creation. As the industry shifts towards digital-first engagement, Dorle's leadership will guide GSE Digital in crafting innovative brand partnerships and creating unique, authentic content that resonates with both fans and consumers. The goal is to harness the powerful combination of athletic influence and creator-driven content to offer brands innovative, impactful engagement strategies.

GSE’s Growth Strategy: Expanding Talent and Service Offerings

New Divisions and Expanding Talent Roster

GSE Worldwide’s investment by BC Partners Credit in September 2024 catalyzed significant changes, expanding its talent roster into new areas such as culinary, broadcasting, and now digital creators. This growth has been paired with the creation of new service verticals, including:

• Corporate Hospitality and Events

• Brand Consulting, Talent Procurement & Experiential

• Property Sales

These initiatives ensure that GSE Worldwide remains at the forefront of talent representation, while also diversifying its offerings to better serve brands across various industries.

GSE Digital’s Role in Expanding GSE’s Reach

The launch of GSE Digital marks a strategic move into the digital marketing space. As brands look for new, authentic ways to engage with their audiences, GSE Digital will leverage its strengths in talent management and marketing expertise to connect athletes with digital creators. This collaboration is expected to unlock new opportunities for brands to engage consumers through personalized, creator-driven content that goes beyond traditional marketing.

Dorle’s Expertise and Previous Achievements

Leadership at NIGHT Media

At NIGHT Media, Dorle worked closely with MrBeast, the world’s largest YouTuber, overseeing brand partnerships for MrBeast’s YouTube channels, social media, and creator-owned businesses. Dorle’s innovative approach to brand collaborations—including co-marketing, licensing, and custom branded content—helped MrBeast achieve unprecedented levels of success, demonstrating Dorle’s ability to manage high-profile talent and forge impactful brand partnerships.

Experience at Razer and UTA

Before his time at NIGHT Media, Dorle was integral to Razer Inc.'s influencer marketing strategy, managing partnerships with gaming creators. Additionally, his tenure at UTA sharpened his expertise in talent representation, where he worked with esports and gaming creators such as Nickmercs and Scump, as well as major music artists like Post Malone and Jonas Brothers.

Why GSE Digital Matters

A New Model for Athlete and Creator Partnerships

GSE Digital represents a unique opportunity to merge two powerful industries—athletes and digital creators—under one roof. As digital content becomes increasingly central to brand engagement, this initiative is perfectly positioned to cater to the evolving needs of both brands and creators. The convergence of sports and digital creation offers unprecedented opportunities for audience engagement, and GSE Digital will play a pivotal role in unlocking this potential.

Driving Innovation in Digital Marketing

With Dorle at the helm, GSE Digital will be at the cutting edge of influencer marketing and digital content creation. By crafting custom partnerships and delivering tailored campaigns, GSE Digital is poised to help brands reach their audiences in new, authentic ways—ensuring that both athletes and creators have the tools they need to succeed in the digital landscape.

The launch of GSE Digital marks an exciting new chapter for GSE Worldwide, and with Matthew Dorle leading the charge, the company is poised to become a major player at the intersection of athletics and digital content creation. As the digital marketing landscape continues to evolve, GSE Worldwide’s strategic expansion will help brands, talent, and creators alike to leverage new opportunities, driving innovation and growth in the process.