Retail media is booming—and so is the competition. With McKinsey projecting commerce media to claim 20% of global ad spend by next year, brands and retailers are scrambling to build their own high-margin ad networks. But data silos, clunky workflows, and legacy tech have slowed many enterprise efforts.

Enter GrowthLoop, the AI-driven marketing innovator that today unveiled its Compound Marketing Engine for Commerce Media Networks. The new solution promises to let enterprises finally put their vast stores of first-party data to work—fast, securely, and at scale.

The timing couldn’t be sharper. GrowthLoop has already landed Costco as a strategic partner to expand its retail media operations, signaling serious market traction.

Unlocking the First-Party Goldmine

“Enterprises sit on a goldmine of customer data in the cloud, but legacy systems keep it locked away,” said Chris O’Neill, CEO of GrowthLoop. “The future of commerce media belongs to enterprises that can instantly activate that data. With GrowthLoop, we’re unlocking it and putting AI directly into the hands of marketers.”

That’s the bet: empower marketers to move at the speed of advertising demand without endless engineering cycles. GrowthLoop’s AI agents build high-precision audience segments, generate campaign recommendations in natural language, and deliver real-time measurement—all while keeping data inside the enterprise’s cloud for compliance and security.

What’s Inside the Engine

The new commerce media solution sits on GrowthLoop’s composable architecture, meaning it plugs into data clouds like BigQuery, Snowflake, and Databricks with ease. Features include:

• Self-service audience building: Create hyper-granular segments in minutes, enriched with device IDs, purchase history, and household-level insights.

• Agentic AI support: Always-on intelligence suggests new audiences and brand segments to accelerate campaign setup.

• Multi-brand management: Role-based access and permissions for enterprises managing multiple networks under one roof.

• Ad-tech flexibility: Integrations with 70+ destinations, from onsite networks to DSPs and ID graphs, plus one-click “multi-export” deployment.

• LiveRamp onboarding: Boost match rates and extend advertiser reach across channels.

• On-demand measurement: Move from sluggish reporting to near real-time results in the cloud.

• Enterprise-grade security: SOC 2 Type II compliance, clean-room integrations, and full audit trails.

Why It Matters

Commerce media networks are the new cash cow for retailers, but building them has been messy. Traditional vendors like Criteo, The Trade Desk, and CitrusAd have carved out footholds, but many enterprises have struggled to operationalize their own data.

GrowthLoop’s pitch is that it combines compliance-grade governance with the speed and intelligence of AI, creating a scalable path for retailers to monetize audiences and for advertisers to access high-intent shoppers.

For an industry sprinting toward a trillion-dollar ad future, that’s no small promise.

GrowthLoop’s Compound Marketing Engine for Commerce Media Networks is available now.

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