GrowthLoop Launches AI-Powered Audience Segmentation Tool on Snowflake AI Data Cloud | Martech Edge | Best News on Marketing and Technology
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GrowthLoop Launches AI-Powered Audience Segmentation Tool on Snowflake AI Data Cloud

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GrowthLoop Launches AI-Powered Audience Segmentation Tool on Snowflake AI Data Cloud

GrowthLoop Launches AI-Powered Audience Segmentation Tool on Snowflake AI Data Cloud

PR Newswire

Published on : Jun 14, 2024

GrowthLoop's revolutionary Snowflake Native App allows enterprises to leverage GrowthLoop's Composable Customer Data Platform via Snowflake

GrowthLoop, a leading provider of composable customer data platforms (CDP), has announced the integration of its AI-powered audience segmentation and discovery tool as a Snowflake Native App. This collaboration, scheduled for July 1, 2024, harnesses Snowflake's AI Data Cloud capabilities and Cortex AI models, empowering marketers to utilize advanced generative AI directly within Snowflake's secure ecosystem.

  1. Enhanced Marketing Capabilities:

    • Marketers can now segment and activate customer data within Snowflake, leveraging GrowthLoop's powerful generative AI engine for enhanced audience, journey, and campaign management.
    • This integration significantly boosts campaign launch velocity and enables rapid experimentation and personalized cross-channel content delivery.
  2. Benefits of Snowflake Native App Integration:

    • GrowthLoop's solution operates locally alongside enterprise data within Snowflake, ensuring data security and maximizing the effectiveness of the generative AI engine.
    • Users benefit from features like Generative Audience Studio, Audience Discovery, and upcoming tools like Generative Journey Studio for continuous improvement.
  3. Expert Insights:

    • Anthony Rotio, Chief Data Strategy Officer at GrowthLoop, emphasizes the synergy between advanced generative models and enterprise data in Snowflake, delivering substantial value to organizations and customers alike.
    • The Snowflake Native App simplifies access to GrowthLoop's generative AI capabilities, enabling quick adoption and impactful results for marketers.

GrowthLoop's introduction of its AI-powered tool as a Snowflake Native App marks a milestone in leveraging generative AI within enterprise marketing strategies. By integrating directly with Snowflake's AI Data Cloud, marketers can harness the full potential of their data securely and efficiently, driving superior campaign outcomes and customer engagement.