New partnership squashes notoriously low audience match rates for paid advertising, resulting in better return on ad spend

GrowthLoop and TransUnion announce a partnership to improve marketing effectiveness by leveraging data solutions.

1. Challenge of Low Match Rates:

   - Marketers face low match rates between first-party data and data from third-party platforms like Facebook and Google Ads.

   - These low match rates lead to inefficient ad spending, poor return on ad spend (ROAS), and high customer acquisition costs.

2. Partnership Solution:

   - GrowthLoop's unified audience layer is paired with TransUnion's TruAudience® Marketing Solutions to enhance identity resolution and activation capabilities.

   - The partnership helps marketers reach the right audience and improve addressable reach, despite challenges like third-party cookie deprecation.

3. Benefits of Enhanced Match Rate:

   - Reach more of your audience: Engage a higher percentage of key audience segments on paid channels, optimizing ROAS and reducing the risk of losing market share.

   - Better suppression: Exclude current customers and individuals who have completed campaign goals to improve campaign effectiveness.

   - Optimize ABM strategies: Ensure success in reaching the right targets with the right messages for account-based marketing initiatives.

   - Provide a seamless cross-channel experience: Deliver consistent messaging across channels to enhance brand loyalty and satisfaction.

   - Reach more desired customers on paid channels: Overcome low match rates and eliminate reliance on third-party cookies to expand reach and attract new customers.

   - Learn more from campaigns: Larger audience sizes provide meaningful data insights for optimizing future paid campaigns.

   - Reach business goals: Achieve revenue goals with more effective paid advertising campaigns.

4. Implementation and Results:

   - GrowthLoop customers can toggle on Enhanced Match Rate within the platform to access greater reach and engagement.

   - Testing of the solution has shown significant improvements in match rates between audiences and paid media partners.

5. Quote from TransUnion:

   - Douglas Feit, VP of Channel Sales at TransUnion, expresses excitement about the partnership and emphasizes the importance of addressing consumer engagement challenges in the digital landscape.

The partnership between GrowthLoop and TransUnion enables marketers to overcome the challenge of low match rates and improve marketing effectiveness. By leveraging enhanced identity resolution and activation capabilities, businesses can optimize audience targeting, increase engagement, and achieve their revenue goals in the evolving digital landscape.