Grip and Bria Join Forces to Scale Visual GenAI with Compliance Built In

As brands race to embrace generative AI, one challenge keeps surfacing: How do you scale visual content without sacrificing compliance, quality, or creative control? Grip, the enterprise-grade visual content engine, thinks it has the answer—through a new strategic partnership with Bria, the only generative AI platform built exclusively on licensed data.

The companies announced today that Bria’s visual genAI models will now power Grip’s rule-based content generation system, helping global marketers create on-brand, campaign-ready visuals at scale. For enterprise clients like Diageo and Beiersdorf, it’s a leap toward AI-driven efficiency without the legal headaches or brand risk that often come with AI-generated assets.

“One of the main concerns we hear from clients about generative AI is where the source data comes from,” said Frans Vriesendorp, CEO of Grip. “Bria’s model is a good first step in tackling that.”

A Responsible Approach to Generative AI at Enterprise Scale

Built with NVIDIA Omniverse and accelerated AI compute, Grip’s engine is already optimized for massive content production. The integration with Bria adds a crucial layer: responsible generative AI. Bria’s models are trained solely on licensed datasets and include patented attribution technology that compensates original content owners based on their contribution to generated outputs—similar to how artists are paid on Spotify.

“We are committed to enabling enterprises to leverage generative AI while respecting content ownership,” said Dr. Yair Adato, CEO and Founder of Bria. “By combining Grip’s automation with our AI models, we’re showing that responsible AI isn’t just possible—it’s scalable.”

This isn’t just good ethics. It’s good business. As AI regulations tighten—especially under frameworks like the EU AI Act—tools that guarantee compliance out-of-the-box will become non-negotiable for marketing teams.

Why It Matters: From Content Chaos to Configurable Creativity

Today’s marketing operations are under immense pressure to deliver more content, across more channels, with fewer resources. Grip’s modular approach lets users dynamically swap out any element—products, models, branding assets—while maintaining full control over the output. Add Bria’s precision AI into the mix, and brands can scale visual content without creative compromises.

Jamie Allan, Director of AdTech & Digital Marketing at NVIDIA, summed it up:

“By combining Omniverse with responsible visual generative AI, Grip is enabling brands to scale content creation while respecting intellectual property and creative ownership.”

The Big Picture: Building the Future of Visual AI

The Grip-Bria partnership offers a clear signal to enterprises: you no longer have to choose between innovation and compliance. It also sets a new benchmark in a space where legal gray areas and sloppy AI sourcing have left many brand leaders cautious.

For marketers ready to embrace AI at scale—without compromising on quality, ethics, or control—this collaboration offers a ready-made blueprint. As the pressure to produce multiplies, the future of visual content creation may not just be automated—it will be accountable.

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