Kennedy will lead marketing to drive awareness of the Alembic brand and product to support sales and customer acquisition

Alembic, the leading AI-powered marketing analytics platform for enterprises, has announced the appointment of Gregory Kennedy as vice president of marketing. Gregory is set to lead the company’s marketing efforts, driving brand awareness, supporting sales, and facilitating customer acquisition to fuel Alembic’s growth potential.

1. Strategic Appointment of Gregory Kennedy:

   • Gregory Kennedy will lead marketing efforts at Alembic, focusing on enhancing brand awareness and supporting sales.
   • His appointment follows several key developments at Alembic, including the appointment of Abby Kearns as CTO, Series A funding, and the launch of new product capabilities.

2. Alembic’s Growth and Innovation:

   • Alembic is entering a significant growth phase, leveraging AI and advanced mathematics to deliver unparalleled marketing analytics solutions.
   • The platform uses composite AI to reveal causality in large datasets, operating at scale with the support of one of the world’s fastest supercomputers.

3. Statements from Leadership:

   • Tomás Puig, Alembic co-founder and CEO, emphasizes Gregory’s crucial role in elevating marketing and brand awareness.
   • Gregory Kennedy expresses his excitement about joining Alembic, highlighting the platform's ability to measure marketing impact holistically across digital and non-digital channels.

4. Gregory Kennedy’s Background and Experience:

   • Over 20 years of experience in marketing, advertising, and digital transformation.
   • Former leadership roles at InMobi, AdRoll, Sojern, and TapSense.
   • Recently founded BrandZen, a marketing consultancy generating over 10 million organic social media impressions for B2B clients.
   • Board member of the KaiVelo Foundation, contributing to the cycling charity community.

5. Alembic’s Unique Value Proposition:

   • Alembic’s platform enables executives to measure nearly all marketing activities and tie them to revenue outcomes, a long-standing challenge in marketing.
   • The platform’s AI-driven approach addresses gaps in measuring non-digital marketing impact, going beyond traditional capabilities.

With Gregory Kennedy at the helm of its marketing division, Alembic is poised to further its position as a leader in the marketing analytics space. His extensive experience and strategic vision will be instrumental in driving brand awareness, supporting sales efforts, and ensuring the company's continued growth and success.