Grammarly Saves Businesses Time and Money Lost to App Overload With the General Availability of App Actions | Martech Edge | Best News on Marketing and Technology
Grammarly Saves Businesses Time and Money Lost to App Overload With the General Availability of App Actions

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Grammarly Saves Businesses Time and Money Lost to App Overload With the General Availability of App Actions

Grammarly Saves Businesses Time and Money Lost to App Overload With the General Availability of App Actions

Business Wire

Published on : Feb 19, 2024

New third-party app integrations and actions in Grammarly enable businesses and professionals to simplify workflows and reclaim time lost to constant context-switching

Grammarly, the company helping over 30 million people and 70,000 teams work smarter and faster wherever they write, today announced the general availability of its app actions feature for all business, individual, and education customers. App actions enable customers to complete actions in popular third-party applications wherever writing with Grammarly is happening, making it easier to get work done without wasting time switching between tools, so teams stay focused and efficient. 

The increasing weight of application and information overload is causing a massive productivity drain, distracting teams from strategic work and costing businesses significant time and money. Knowledge workers lose up to five working weeks per year navigating between different apps, and 64% say they’re exhausted by incessant context-switching. App actions help people reclaim their workday by letting them carry out tasks—like creating a project ticket, linking to a file, or scheduling a meeting—from one place within Grammarly.

“Application overload is crushing productivity. We all know the pain of navigating an endless stream of apps, files, and channels,” said Matt Rosenberg, Grammarly Chief Revenue Officer and Head of Grammarly Business. “Opening up access to app actions is a major step toward our vision to power the AI-connected workplace by helping people work better and faster without distractions. Unlike many generative AI offerings that make the problem worse by locking people into one platform, Grammarly connects to the tools they already use so they can stay focused on getting their job done.”

Expanding support with new connections and capabilities

Grammarly is uniquely able to provide a connective layer across apps and workflows because it works where people do, on over 500,000 apps and websites. Since first announcing app actions in beta, Grammarly has listened to customer feedback to expand the feature with new integrations and functionality in a dozen of the most-used workplace apps, with more to be added over time. With app actions, customers can:

  • Find, link to, or create new tasks to manage work in Asana, Atlassian Jira, monday.com, Smartsheet, and Wrike
  • Find and link to a file or page in Atlassian Confluence, Google Drive, Microsoft OneDrive, and Microsoft SharePoint
  • Reference, link to, or create a new contact in HubSpot
  • Access, format, and share links to schedule meetings via Calendly
  • Find and insert animations and images from GIPHY and Unsplash

“At Smartsheet, we bring people, content, and work together in our enterprise work management platform. Adding a workplace AI tool like Grammarly to our integration suite simplifies collaboration for customers by eliminating the need to switch between their go-to apps,” said Bani Bedi, Senior Vice President, Corporate Development and Strategy at Smartsheet. “With the Smartsheet app action in Grammarly, more teams everywhere can work where they want to work, quickly find and kick off tasks, manage projects, and get the job done.”

“HubSpot is all about helping businesses grow, and partnering with an enterprise AI tool like Grammarly makes it even easier for our shared customers across marketing, sales, and support to access the HubSpot experience and get more value out of our product,” said Scott Brinker, VP of Platform Ecosystem at HubSpot. “Grammarly’s app action for HubSpot lets teams effortlessly tap into our platform to create and pull customer contacts into wherever they’re writing. That means faster work and more focus on what matters: building great customer relationships.”

Delivering impact across use cases

Customers already see significant results from using Grammarly. People at 96% of the Fortune 500 rely on Grammarly, and businesses report it saves them an average of 19 working days—the equivalent of an estimated $5,000+ in productivity—per employee per year. Making app actions generally available with more connections and capabilities will help customers further simplify workflows to save more time and costs.

Teams and professionals are seeing impact from app actions, using the feature to better collaborate on projects, find and link to relevant documents, make text more engaging with visuals, and more.

“With app actions, Grammarly seamlessly bridges the gap between our frequently utilized tools, helping us work faster and equipping our team to take action and access up-to-the-minute institutional insights from Confluence, Jira, and monday.com, no matter where they work,” said Jeff Ugai, Chief Operating Officer at Bitfocus.

“Grammarly’s app actions help me stay in the zone and churn out good work by putting everything I need at my fingertips, so I can stay in the flow and not get lost in other tabs,” said Stacey Roshan, Ed-tech Consultant.

The announcement follows Grammarly making its generative AI features generally available as it sees strong demand from enterprises and professionals for an AI writing partner that works across their tools, understands their context, and upholds security and privacy. The app actions feature maintains all of Grammarly’s enterprise-grade security and privacy practices and commitment to responsible AI, so customers can trust that their data remains secure.

All app actions are available today for all Grammarly BusinessPremium, and Education customers, and Grammarly Free users benefit from connections to GIPHY and Unsplash.