Grammarly Launches Effective Communication Score to Measure Impact on Productivity | Martech Edge | Best News on Marketing and Technology
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Grammarly Launches Effective Communication Score to Measure Impact on Productivity

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Grammarly Launches Effective Communication Score to Measure Impact on Productivity

Grammarly Launches Effective Communication Score to Measure Impact on Productivity

Business Wire

Published on : Oct 23, 2024

Grammarly, the leading AI-powered writing assistant, has announced groundbreaking capabilities to help organizations measure the impact of communication effectiveness on employee productivity and business performance. The new features include the industry's first Effective Communication Score and a customizable Return on Investment (ROI) Report, both designed to highlight how improved communication drives tangible business outcomes.

1. Effective Communication Score: Tracking Communication Health

  • The Effective Communication Score allows organizations to benchmark the overall health of their communication. It measures key factors like correctness, efficiency, clarity, brand compliance, and inclusive language.
  • This score provides deep insights into the quality and impact of internal and external communication.

2. Key Metrics Measured by Grammarly’s Score:

  • Correctness: Ensures accuracy and professionalism in communication.
  • Efficiency and Clarity: Tracks how concise and understandable written content is.
  • Brand Compliance: Measures adherence to company-specific tone, voice, and style guidelines.
  • Inclusive Language: Assesses communications based on diversity and inclusion standards.

3. Customizable ROI Reports: Demonstrating Business Impact

  • Grammarly’s ROI Report allows organizations to see how communication quality affects key business metrics like customer satisfaction scores (CSAT) and sales email effectiveness.
  • Companies using Grammarly AI save an average of 19 working days per employee per year, but now business leaders can directly link these savings to stronger team performance and measurable improvements in key business outcomes.

4. Proven Results for Grammarly Customers:

  • Grammarly’s customers, such as Databricks, have seen a 70% improvement in written communication, leading to a 50% reduction in marketing editing time and a 25% faster CX/Support team resolution time. This increased the average number of cases closed by 10-15%.

5. Future Innovations from Grammarly:

  • Grammarly plans to further empower organizations with suggestions to improve communication results based on industry best practices and underutilized features.
  • Upcoming reports will also highlight how employees use AI tools across the enterprise, offering insights into communication health and effectiveness.

With its Effective Communication Score and ROI Report, Grammarly is leading the way in helping businesses understand the measurable impacts of communication on productivity and performance. These features give organizations the insights they need to improve team outcomes and enhance customer satisfaction, while showcasing how AI can drive real, tangible value.