Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote Video Descriptors to deliver facts, talent call-outs and content comparisons

Gracenote, the content solutions business unit of Nielsen, has unveiled Gracenote Watch Prompts, a groundbreaking dataset designed to enhance global video platforms and services. This new offering provides compelling facts about TV programs and movies to influence viewer decisions, driving increased engagement and time spent on content.

Market Context

• Consumer Behavior: According to Nielsen's 2023 U.S. Streaming Content survey, 74% of consumers are unsure about what to watch when starting a streaming session, and fewer than 30% find recommendations useful. This highlights a significant opportunity for video platforms to improve content discovery and personalization.

Features of Gracenote Watch Prompts

• Critical Facts: Provides information on notable awards and critical acclaim, offering proof of content quality.
• Talent Spotlights: Highlights popular actors and creators to align with viewer preferences.
• Content Comparisons: Offers analogies with thematically similar content to provide new viewing options.

Examples

• "Succession": Information might include its 13 Emmy Awards, including two for "Outstanding Drama Series," to highlight its critical success.
• "Barbie": The dataset could describe it as "Legally Blonde" meets "The Lego Movie," offering a relatable comparison to attract viewers.

Technology and Expertise

• Machine Learning and Human Editorial: Gracenote combines advanced machine learning with human editorial review to ensure accuracy and quality. This approach automates content snippet creation and continually improves through a feedback loop.

Quote
Trent Wheeler, Chief Product Officer at Gracenote, stated, “Streaming services are challenged to continually enhance the user experiences they offer to delight viewers, increase time spent, and reduce churn. Watch Prompts leverages the expertise of Gracenote's human editors along with scalability enabled by machine learning to deliver an entirely new dataset that will help our customers evolve and meet these challenges.”

Gracenote’s Role in the Industry
Gracenote has a strong history of supporting major TV providers with its gold-standard program metadata, imagery, and ID offerings. As the entertainment landscape evolves, Gracenote continues to innovate, helping customers maximize engagement and monetization.