New agreement between leaders in content metadata enrichment and FAST playout enablement speeds the path to content monetization

Nielsen's Gracenote, a leading provider of global entertainment metadata, has partnered with Amagi, a top player in cloud-based SaaS technology for broadcast and Connected TV (CTV). This collaboration aims to help content owners leverage the growing consumer demand for free ad-supported streaming TV (FAST) services. Together, they simplify the process of getting programming onto major FAST platforms, ensuring content reaches entertainment-hungry viewers worldwide.

Key Highlights of the Collaboration

1. One-Stop Solution for Content Owners

   • Amagi will serve as a comprehensive platform, allowing content partners to access select Gracenote products through its channel creation solution.
   • This integration enables quicker ingestion of programs and schedules into the Gracenote ecosystem.

2. Streamlined FAST Go-to-Market Process

   • The partnership enhances efficiency in content management and delivery, ensuring that publishers' metadata is normalized and enriched early in the FAST channel creation process.
   • The streamlined approach allows for rapid deployment of content to Gracenote's extensive global distribution network.

3. Increased Discoverability and Monetization

   • Amagi customers will benefit from improved program discoverability on FAST platforms, leading to increased advertising monetization opportunities.
   • This enhancement addresses the growing need for high-quality content in the free ad-supported streaming space.

4. Industry Insights on FAST Streaming

   • Tim Cutting, Chief Revenue Officer at Gracenote, emphasizes that content metadata is crucial for engagement and driving the evolution of streaming services.
   • The collaboration enables content publishers to capitalize on the FAST opportunity and drive monetization in the rapidly changing landscape.

5. Accelerating Content Monetization

   • KA Srinivasan, Co-founder and Chief Revenue Officer at Amagi, highlights that the integration of Gracenote's metadata services will simplify and accelerate content monetization in the CTV ecosystem.
   • By reducing time to market and enhancing content discoverability, the partnership represents a significant step forward in the FAST channel creation and distribution process.

The partnership between Gracenote and Amagi signifies a pivotal advancement in the streaming industry, benefiting both content owners and consumers. By streamlining the go-to-market process and enhancing content discoverability, the collaboration promises to attract more programmers and elevate the quality of content available on leading streaming platforms. As viewers increasingly turn to free ad-supported services, this initiative positions both companies as leaders in meeting the demands of a dynamic market.