GotPhoto Acquires Entagged: Enhancing Workflow for High-Volume Photography | Martech Edge | Best News on Marketing and Technology
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GotPhoto Acquires Entagged: Enhancing Workflow for High-Volume Photography

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GotPhoto Acquires Entagged: Enhancing Workflow for High-Volume Photography

GotPhoto Acquires Entagged: Enhancing Workflow for High-Volume Photography

PR Newswire

Published on : Aug 16, 2024

GotPhoto Inc., a leader in end-to-end workflow and e-commerce solutions for photographers, is thrilled to announce its acquisition of Entagged, developed by Foolography GmbH. This strategic move will enhance the volume photography tagging process, simplifying the management of large shoots directly through the GotPhoto platform.

  • Introduction of Entagged:

    • Entagged is a Bluetooth® barcode-scanning and image tagging solution that matches images with subjects.
    • It integrates seamlessly with GotPhoto, streamlining shoot management and automating workflows.
  • Name List Feature:

    • The Name List feature in Entagged allows photographers to embed codes into metadata with a single tap on the subject's name.
    • This innovation eliminates the need for QR codes and barcodes during shoots, making the process more efficient.
  • Enhanced Functionality:

    • Photographers can import student data directly into the Entagged app.
    • The app facilitates easy browsing of names and on-the-fly data editing, improving organization on picture days.

Statements from Leaders

  • Oliver Perialis, Founder of Foolography:

    • "Joining forces with GotPhoto is a huge milestone for us. We have always recommended GotPhoto as the ideal platform, and this acquisition feels very natural. We look forward to a promising future together!"
  • Benedikt Greifenhofer, CEO of GotPhoto:

    • "This acquisition aligns with our mission to enhance the efficiency of photographers. Integrating Entagged and its Name List feature expands our capabilities, providing unparalleled convenience for high-volume shoots."

The acquisition of Entagged represents a significant advancement for GotPhoto, reinforcing its commitment to supporting photographers worldwide. The integration of Entagged’s innovative features will elevate the ease and efficiency of managing large-scale photo shoots, further solidifying GotPhoto's position as a top solution provider in the industry.