GOFO is making a decisive move in the battle for U.S. e-commerce logistics.

The technology-driven last-mile delivery provider announced it has completed its acquisition of CIRRO E-Commerce, a global e-commerce logistics solutions firm. The deal, unveiled at Manifest 2026, is designed to deepen GOFO’s U.S. commercial footprint and offer merchants a more seamless, end-to-end delivery experience.

In a market defined by rising delivery expectations and razor-thin margins, scale alone isn’t enough. Integration is.

Combining Network Scale With E-Commerce DNA

The acquisition brings together two complementary strengths.

CIRRO E-Commerce contributes established U.S. customer relationships, e-commerce integrations, and commercial and CX teams with deep online retail expertise. GOFO, meanwhile, brings nationwide last-mile infrastructure, automation capabilities, and operational discipline.

The combined organization aims to tighten commercial execution while improving delivery reliability for merchants and their customers.

In practical terms, that means shippers gain access to a more unified logistics partner—one that connects upstream e-commerce systems directly with downstream last-mile execution. For mid-market and enterprise merchants juggling multiple logistics vendors, that simplification could translate into fewer handoffs and fewer operational blind spots.

Why This Matters in 2026’s Logistics Landscape

The U.S. last-mile sector remains fiercely competitive. Amazon continues to expand its in-house delivery capabilities, while carriers and 3PLs invest heavily in automation, regional hubs, and data visibility tools.

At the same time, merchants are under pressure to deliver faster, cheaper, and with greater transparency. Consumers expect two-day—or same-day—delivery as baseline. Retailers expect logistics partners to integrate cleanly with storefronts, ERPs, and fulfillment systems.

By acquiring CIRRO E-Commerce, GOFO is signaling that it wants to compete not just on delivery capacity, but on commercial alignment and technology integration.

The value proposition: combine local market expertise and e-commerce-native tooling with a scaled, automated last-mile network.

Leadership Realignment to Accelerate Growth

The integration isn’t limited to systems and infrastructure. Leadership changes are central to the strategy.

GOFO announced two key executive appointments to drive U.S. expansion:

• Ron Jansen has been named Chief Commercial Officer, U.S., overseeing commercial strategy and growth.

• Vincent D’Amato has been appointed Chief Sales Officer, U.S., leading sales execution and customer expansion.

Members of CIRRO E-Commerce’s leadership team will also join GOFO as part of the integration.

This alignment suggests the company is prioritizing aggressive commercial growth alongside operational continuity. In logistics, where relationships and service consistency are critical, leadership continuity often determines whether acquisitions create synergy—or friction.

Continuity First, Then Expansion

GOFO says customer service and day-to-day operations will continue uninterrupted during the transition, with CIRRO employees integrated into the broader organization.

That reassurance matters. Logistics clients are notoriously sensitive to disruption, particularly during platform integrations or ownership changes.

Longer term, GOFO plans to continue investing in its domestic network capabilities, positioning the acquisition as a launchpad rather than a consolidation play. Unveiling the deal at Manifest 2026 underscores the company’s intent to signal momentum to the broader logistics ecosystem.

The Bigger Picture: Vertical Integration in E-Commerce Logistics

The deal reflects a broader industry trend: logistics providers are moving upstream into technology and downstream into customer-facing services.

Where carriers once focused narrowly on transportation, today’s competitive edge increasingly lies in:

• API-level integrations with e-commerce platforms

• Real-time tracking and analytics

• Customer experience management

• Sales and commercial alignment

By folding CIRRO’s e-commerce expertise into its infrastructure backbone, GOFO is effectively tightening the loop between order placement and doorstep delivery.

If executed well, that could reduce friction for merchants and enhance visibility across the shipping lifecycle—a key differentiator in a market where reliability and predictability drive retention.

For GOFO, the message is clear: growth in last-mile logistics won’t come from trucks alone. It will come from connecting technology, commercial strategy, and operational scale into a single, integrated system.

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