GOcxm Inc., a retail execution and consumer engagement platform for CPGs, has snapped up MobileXCo, a Toronto-based leader in mobile-first shopper engagement and brand activation. The price wasn’t disclosed, but the strategy is clear: marry in-store execution with gamified loyalty and research tools to give brands a single lens on ROI and long-term growth.

Why It Matters

The acquisition lands at a time when consumer packaged goods (CPG) companies are scrambling to connect store shelves with digital loyalty. Historically, those worlds lived apart—execution teams tracked compliance while marketers ran engagement programs. By combining forces, GOcxm and MobileXCo are betting that CPGs will pay for a unified view of how shopper activations translate into conversions and repeat purchases.

What Each Side Brings

• GOcxm: AI-enabled retail execution and consumer engagement tech, already used by global brands to monitor in-store performance.

• MobileXCo: A portfolio of loyalty programs, gamified brand experiences, and shopper research capabilities built for CPGs.

Together, the pitch is end-to-end: flawless shelf compliance plus mobile-first loyalty, all tied back to actionable insights.

Executives Weigh In

Gary Kalk, CEO of GOcxm, framed the move as the missing link between “ensuring flawless in-store compliance” and “driving engagement, conversion and brand loyalty.” MobileXCo founder Andy Bruce called it a chance to scale globally while keeping focus on “measurable value and consumer satisfaction.”

Bigger Picture

With retail media networks booming and shopper data becoming the new battleground, CPG brands are under pressure to prove the ROI of every program. The deal positions GOcxm as not just a retail execution platform but a data insights and actions company—a subtle but important shift as marketers demand both activation and accountability.

Rivals in this space, from NielsenIQ to IRI and emerging shopper-tech startups, are also leaning into the “connected commerce” story. GOcxm’s acquisition of MobileXCo puts it on the same playing field, albeit with a stronger mobile-first loyalty angle.

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