Marketing tools aren’t in short supply—but coherence, clarity, and leverage often are. Enter Glue, a new AI-powered workspace from MindLight Tech Inc., launched today with a bold promise: turn one marketer into a full-stack growth team.

Calling itself the “Cursor for revenue,” Glue is designed to replace the bloated and fragmented marketing stack B2C brands have long tolerated. Rather than forcing teams to juggle a dozen tools and freelancers, Glue offers a single intelligent interface where campaigns are ideated, launched, optimized, and scaled—all with minimal human bottleneck.

Beyond Another Martech Wrapper

Unlike typical "wrappers" that stitch together existing tools, Glue is a ground-up, full-stack platform. It integrates key marketing functions—campaign orchestration, ad creative generation, landing page testing, lifecycle automation, and predictive analytics—into one tightly unified experience.

Co-founder and technical architect Nicket Uttarwar put it bluntly:

“Marketers aren’t short on tools—they’re short on leverage. Glue replaces chaos with clarity.”

That clarity stems from what Glue calls its agentic architecture—an AI framework that dynamically assembles best-in-class models and data pipelines to run and refine full-funnel campaigns. Instead of toggling between Shopify dashboards, Meta Ads interfaces, and Google Sheets, marketers work within a single, always-learning workspace.

Engineering for Marketers

If this sounds more like software for developers than marketers, that’s no accident. Glue takes cues from tools like Cursor and VSCode, rethinking the marketing workflow from a developer’s perspective. The result? A workspace that feels more like an intelligent IDE than a spreadsheet-heavy dashboard.

And it’s not just about convenience. According to early users:

• Revenue grew 3x via AI-orchestrated campaign execution

• Marketing ROI jumped 10x

• Setup and testing time dropped 90%

In Glue’s interface, marketers can simulate campaigns before spending, generate conversion-focused creatives on the fly, and analyze outcomes in real time—all from a conversational UI that responds like a teammate, not a tool.

Built for DTC, Ready for Scale

Glue is laser-focused on modern DTC and ecommerce operators, especially teams running lean. With native integrations into Shopify, Meta Ads, Google Ads, Klaviyo, and other performance platforms, Glue ingests first-party and performance data to forecast outcomes and adapt strategies without manual guesswork.

And while its ambition is lofty—streamlining the entirety of revenue marketing for B2C brands—it’s precisely the kind of market disruption the martech space has been hungry for. In an environment where tools outnumber outcomes, Glue’s unified, intelligent workspace could offer a powerful alternative to Frankenstack fatigue.

A Marketing OS in the Making?

As more marketing teams chase leaner, faster, and AI-enhanced operations, tools like Glue are poised to define a new category. Much like Notion did for documentation or Figma for design collaboration, Glue aims to own the operating system for revenue growth.

Whether that promise scales across verticals or stays niche remains to be seen—but for B2C marketers looking to escape the labyrinth of disconnected dashboards, Glue might just stick.

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