With a portfolio of successful Adobe implementations for some of the world's most recognizable brands across 33 countries, the company now consolidates its ability to deliver value at scale

Globant, a leader in digital transformation, has unveiled its Adobe Studio, a specialized hub leveraging Adobe Experience Cloud to revolutionize marketing strategies for leading global brands.

Overview of Adobe Studio

• Integrates marketing technology with Adobe Experience Cloud.
• Focuses on personalization, automation, and efficiency in campaigns.

Solutions Offered

• Data Management & Audience Insights:

  • Utilizes Adobe Analytics and Real-Time CDP for unified customer data.
  • Employs Adobe Journey Analytics for actionable insights and personalized experiences.

• Personalization:

  • Implements Adobe Target and Journey Optimizer for A/B testing and targeted campaigns.
  • Enhances touchpoints and curates personalized content.

• Content & Assets Management:

  • Centralizes content creation and management with Adobe Experience Manager.

• Marketing Automation:

  • Enhances lead scoring and nurturing strategies with Adobe Market Engage.

• E-commerce:

  • Integrates Adobe Commerce for streamlined operations and customer insights.

Impact on Marketing Strategy

• Enhances profitability through efficiency and optimized spend.
• Maximizes revenue with data-driven and personalized marketing strategies.

Role in Globant's Enterprise Network

• Part of a suite of specialized studios for streamlined operations.
• Enhances productivity and scalability for global clients.

Globant's Adobe Studio marks a significant advancement in digital marketing capabilities, combining AI expertise with Adobe's powerful platforms to redefine customer engagement and drive business growth. As part of Globant's Enterprise Network, the studio reinforces its commitment to innovation and client success in the digital age.