Globant is officially uniting its creative and digital marketing forces under one banner — the GUT Network. The move consolidates the company’s marketing and advertising disciplines across AI, digital experience, content, media, MarTech, and analytics, creating one of the most comprehensive creative technology ecosystems in the industry.

Led by GUT co-founders Gastón Bigio and Anselmo Ramos, alongside Globant CMO Wanda Weigert, the GUT Network represents the culmination of nearly two years of integration and collaboration following Globant’s acquisition of GUT in 2023.

Global Expansion With a Strategic Edge

The newly formed GUT Network doubles GUT’s global footprint, adding two new offices in Bogotá, Colombia, and Copenhagen, Denmark.

• GUT Bogotá will serve as a regional hub for media, data analytics, and creativity, staffed with over 200 professionals.

• GUT Copenhagen, home to more than 60 healthcare marketing experts, will act as a center of excellence for pharma marketing, supporting clients such as Biogen and Alfasigma.

These new offices join a global lineup of creative hubs in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, Amsterdam, Madrid, New York, and Singapore.

The expanded network will continue to rely on the leadership of Pepe Chamorro, Fernando Martínez-Corbalán, Mads Krogh Petersen, Jorge Camargo, and Marwa Khalife, ensuring strategic continuity across creative and technology services.

A Fusion of Creativity and Technology

Since its founding in 2018, GUT has earned a reputation as a disruptive creative powerhouse, helping brands infiltrate pop culture, build loyalty, and drive measurable growth. Recognized as Fast Company’s #2 Most Innovative Company in Marketing and Advertising (2024), the agency has transformed from startup to global force in just seven years.

Globant’s acquisition has accelerated that momentum. Together, the two companies have built AI-embedded marketing campaigns for global brands such as AB InBev, Mercado Libre, P&G, Kraft Heinz, Verizon, and Havaianas, while also gaining access to Globant’s marquee clients including FIFA, F1, Electronic Arts, and Okta.

“This move shows Globant’s total confidence in the GUT brand and culture,” said co-founders Gaston Bigio and Anselmo Ramos. “Expanding the GUT brand globally is the natural next step for us.”

A Unified Vision for the Future of Marketing

The consolidation marks more than a structural change — it signals Globant’s intent to redefine the intersection of creativity, data, and AI in global marketing.

“By bringing together all our marketing capabilities into one global team, we’re amplifying our ability to spark meaningful transformation,” said Wanda Weigert, Chief Marketing Officer at Globant. “GUT Network is now a fully equipped creative ally, fueled by cutting-edge technologies and exceptional talent.”

As part of the reorganization, Bigio and Ramos will join Globant’s top management team, reporting directly to CEO and Co-founder Martín Migoya, while Andrea Diquez continues as GUT Global CEO.

Both companies are already among the top ten global players in their respective domains — Globant ranked as the 5th strongest IT brand globally (Brand Finance 2024), and GUT as one of the top 10 most awarded networks at Cannes Lions 2025.

The Bottom Line

By merging technology and creativity under one roof, Globant’s GUT Network is positioning itself as a global marketing powerhouse capable of blending data-driven precision with emotional storytelling. In a market increasingly defined by AI and cultural agility, this new structure could set the tone for how global agencies evolve in the next decade.

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