technology
Published on : Oct 12, 2022
The "Smart Retail: Technologies and Trends Analysis (2022-2025)" report has been added to ResearchAndMarkets.com's offering.
The report establishes a strategic framework for smart retail adoption, then explores relevant technologies.
The COVID-19 pandemic forced even culturally reluctant retailers to mimic or learn from ecommerce platforms and brands' own direct-to-consumer, sometimes lifestyle-associated channels.
This change was only the beginning: digital transformation lays the groundwork for optimization, and new hardware awaits. "Smart retail" could bridge the gap between lockdown era approaches and a new consumer reality characterized by inflation and different forms of uncertainty.
The vast majority of retailers expect to increase their use of technology, going beyond omnichannel capabilities by layering on creative customer experiences (VR/AR/MR) and emerging acquisition channels (voice, live, and social commerce).
Venture capitalists foresee opportunities for smart retail startups to leverage data and increasingly capable hardware in unique ways, such as automated or virtual stores, leading to high valuations and exits. For consumers, the promise of smart retail is typically a more cohesive, personalized, engaging, and beneficial shopping experience.
Smart Retail: Technologies and Trends Analysis (2022-2025) Report Highlights:
This report will provide comprehensive answers to the following key questions:
Key Topics Covered:
1. Introduction to Smart Retail
1.1 Key Benefits of This Report
1.2 Target Audience
1.3 Companies Mentioned in This Report
1.4 Methodology
1.5 Executive Summary
2. A Strategic Framework for Smart Retail Adoption
2.1 The Role of Digital Cultures in Product/Market Fit
2.2 Organizational Change
2.3 Digital Experiments and Metrics
2.4 Using Data to Reverse-Engineer Consumer Preferences
2.5 Using Data and Intuition to Curate Inventory and Support Retail Brands
2.6 Managing the Relationship Between Content and Commerce
2.7 The Data Ecosystem: Potential Conflicts of Interest Between Smart Retail Vendors and Retailers
2.8 Smart Retail Pricing and Sales Strategies
3. Generating New Customer Experiences
3.1 Growth in Smart Retail Hardware
3.2 Smart Labels for Product Interactions
3.3 Voice Commerce for Added Convenience
3.4 Live Commerce for Inspired Sales
3.5 Touchless Displays for a Time of Pandemics
3.6 New Payment Options (BNPL) for New Purchase Behaviors
3.7 AR/VR/MR to Inspire Sales and Reduce Return Rates
4. Smart Retail Infographics
Companies Mentioned
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