GIPHY Partners with TikTok to Bring AI-Powered GIF Recommendations to Direct Messaging | Martech Edge | Best News on Marketing and Technology
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GIPHY Partners with TikTok to Bring AI-Powered GIF Recommendations to Direct Messaging

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GIPHY Partners with TikTok to Bring AI-Powered GIF Recommendations to Direct Messaging

GIPHY Partners with TikTok to Bring AI-Powered GIF Recommendations to Direct Messaging

PR Newswire

Published on : Oct 30, 2024

GIPHY, the world’s largest library of GIFs and stickers, now owned by Shutterstock, Inc., has announced an exciting partnership with TikTok. Together, they aim to transform TikTok’s direct messaging experience by adding AI-powered GIF recommendations, enriching how users communicate and express themselves on the platform.

  • AI-Powered GIF Recommendations

    • Leveraging TikTok’s recommendation engine, this integration will provide users with real-time, AI-driven GIF suggestions from GIPHY’s extensive library. This feature enhances expression in conversations by offering perfectly matched GIFs for every message.
  • Seamless User Experience

    • TikTok’s direct messaging platform will offer intuitive access to relevant GIFs, allowing users to discover and share content effortlessly, bringing more creativity to their interactions.
  • Expected Rollout

    • The new feature is set to launch in late Q4 or early Q1, following testing and development to ensure a smooth user experience.

Insights from GIPHY and TikTok Leadership: Jason Stein, SVP of Business and Corporate Development at GIPHY, expressed enthusiasm about the collaboration: “This integration represents a convergence of self-expression and creative communication, connecting TikTok’s vibrant community in authentic ways.”

Franklin Ramirez, Global Partnerships Director at TikTok, added, “Adding GIPHY’s engaging content strengthens TikTok’s messaging platform, creating even more ways for the community to engage.”

Impact and Future Outlook: This integration builds on GIPHY’s presence across major social and messaging platforms, enhancing communication worldwide. The TikTok-GIPHY partnership underscores their shared commitment to fostering expressive, engaging, and personalized user experiences.

With GIPHY’s AI-powered GIF recommendations, TikTok is set to deliver an enriched messaging experience that blends creativity with communication. As this feature rolls out, TikTok users can look forward to seamless GIF-sharing that adds a new dimension to their conversations.