In a decisive move reflecting its commitment to sustainable performance and values-driven leadership, Gentoo Media has announced the promotion of two long-standing leaders into senior executive roles. Micha Leth Hellerøe has been appointed Chief People Officer, while Dijana Radunovic has been appointed to Senior Director of Sales.

Both appointments represent a critical evolution in Gentoo Media’s trajectory as it enters a new phase focused on strategic scale, operational discipline, and inclusive culture.

“These appointments reflect more than career milestones,” said Jonas Warrer, CEO at Gentoo Media. “They represent the kind of leadership we believe in: thoughtful, values-driven and grounded in deep understanding of our people, our business and our partners.”

Micha Leth Hellerøe: Championing Culture at the Executive Level

Since joining Gentoo Media in 2017, Micha Leth Hellerøe has been instrumental in building the company’s People strategy from the ground up. Her approach has consistently emphasized leadership development, employee engagement, and organizational effectiveness.

Her key contributions include:

• Developing an integrated talent and leadership pipeline

• Creating a consistent and measurable employee experience framework

• Leading initiatives that foster organizational agility and cultural alignment

• Embedding DEI principles across all levels of the company

As Chief People Officer, Micha will now serve on the executive leadership team, reinforcing the strategic significance of the People function in business outcomes.

“Performance, engagement and how we show up as an employer aren’t side conversations,” Micha shared. “They are central to how we build a company that lasts.”

Dijana Radunovic: Driving Global Sales Strategy with Precision

With over seven years of commercial and operational expertise in the iGaming sector, Dijana Radunovic brings a deep understanding of partner ecosystems, sales execution, and cross-market growth strategy.

Her leadership as General Manager at AskGamblers, Gentoo Media’s flagship brand, has helped transform operational structures and drive commercial alignment across teams.

Highlights of Dijana’s leadership journey:

• Aligning cross-functional teams for revenue optimization

• Expanding regional strategies to improve market penetration

• Establishing frameworks for long-term partner engagement

• Contributing to overall company-wide growth performance

In her new role as Senior Director of Sales, Dijana will lead the development of global sales strategy with an emphasis on value creation and sustainable partnerships.

“We’ll continue to evolve alongside the industry with focus, clarity, and strong relationships at the centre of how we grow,” said Dijana.

Strategic Growth Backed by Operational Leadership

The promotions of Micha and Dijana come at a time of renewed strategic focus for Gentoo Media. As the organization gears up for its next chapter, their expanded leadership responsibilities will help integrate scalable people practices and agile sales execution into the company’s operating model.

What this means for Gentoo Media:

• A stronger, more cohesive executive leadership team

• Continued focus on scalable talent development

• Sales execution anchored in relationship-led growth

• Reinforcement of Gentoo’s values-first culture

Leadership That Embodies Vision and Impact

These leadership promotions signal more than organizational restructuring—they are a testament to Gentoo Media’s philosophy of growing from within and rewarding impact. Micha Leth Hellerøe and Dijana Radunovic have each played foundational roles in shaping the company’s past and are now poised to help define its future.

As Gentoo Media doubles down on strategic clarity, inclusive leadership, and business performance, these appointments solidify a leadership bench built not only for today’s challenges, but also for tomorrow’s opportunities.