Genpact has partnered with Nestlé Business Solutions (NBS) to establish a new Global Capability Center (GCC) in Hyderabad, India, marking another significant investment in enterprise AI and business process transformation. The new center is designed to strengthen Nestlé's global shared services operations by combining process intelligence, automation, and agentic AI to improve operational efficiency, digital adoption, and business consistency across international markets.

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Global enterprises are increasingly repositioning Global Capability Centers (GCCs) from traditional back-office support hubs into strategic innovation centers, and the latest partnership between Genpact and Nestlé Business Solutions reflects that shift.

Genpact announced it will collaborate with Nestlé Business Solutions (NBS), the global shared services organization of Nestlé Group, to establish a new Global Capability Center in Hyderabad, India. The facility will serve as a technology-enabled operations hub, supporting Nestlé's worldwide business network through artificial intelligence, automation, and advanced process optimization.

The Hyderabad-based GCC is expected to enhance digital adoption while improving operational visibility and process consistency across Nestlé's global operations. Rather than functioning solely as a shared services center, the new facility is being positioned as an innovation hub where AI-driven workflows and intelligent automation can streamline enterprise operations.

At the center of the initiative is the adoption of agentic AI, an emerging category of artificial intelligence that enables software agents to perform multi-step business processes with greater autonomy. Unlike conventional automation, agentic AI can analyze business context, coordinate across systems, and assist employees in completing complex operational tasks with minimal manual intervention.

For multinational organizations operating across multiple regions, these capabilities have become increasingly valuable as businesses seek to improve decision-making while reducing operational complexity.

Genpact will contribute its expertise in process intelligence, enterprise automation, data engineering, and AI implementation to support the GCC's long-term transformation roadmap. The collaboration aims to help Nestlé modernize business services while creating standardized operational practices across finance, procurement, customer operations, and other enterprise functions.

The announcement also reinforces India's growing position as one of the world's leading destinations for enterprise Global Capability Centers. Cities including Hyderabad, Bengaluru, and Pune continue attracting multinational organizations looking to combine highly skilled technology talent with mature digital infrastructure.

Industry analysts note that GCCs have evolved considerably over the past decade. Instead of focusing primarily on cost optimization, organizations are increasingly using these centers to accelerate AI adoption, develop digital products, strengthen cybersecurity, and improve enterprise analytics.

This transition aligns with broader enterprise technology trends. According to Gartner, organizations are rapidly increasing investments in generative AI and intelligent automation as they modernize enterprise operations and customer experiences. Meanwhile, McKinsey & Company estimates that generative AI could contribute between $2.6 trillion and $4.4 trillion annually across industries by improving productivity and automating knowledge work, making enterprise AI one of the fastest-growing areas of digital transformation.

For enterprise marketing and customer-facing organizations, investments in AI-powered business operations can have downstream benefits beyond operational efficiency. Faster access to enterprise data, improved process consistency, and intelligent automation can support more responsive customer engagement, better campaign execution, enhanced analytics, and improved collaboration across sales, finance, supply chain, and marketing teams.

The partnership also illustrates how enterprise technology vendors are expanding beyond traditional outsourcing services. Companies like Genpact increasingly position themselves as transformation partners capable of integrating AI, automation, analytics, and cloud technologies into enterprise operating models. This approach places them alongside broader enterprise ecosystems supported by technology providers including Google Cloud, Microsoft, Amazon Web Services, Salesforce, and Adobe, all of which continue investing heavily in AI-powered business platforms.

For Nestlé Business Solutions, establishing the Hyderabad GCC represents an opportunity to build scalable digital capabilities while strengthening its global shared services network. By integrating advanced AI technologies with standardized business processes, the company aims to create a more agile operational environment capable of supporting future business growth.

As enterprises continue expanding AI initiatives, Global Capability Centers are expected to play an increasingly important role in experimentation, governance, and enterprise-wide deployment of intelligent automation. The Genpact–Nestlé partnership reflects a broader industry movement in which GCCs are becoming strategic centers for innovation rather than simply operational support functions.

With organizations under growing pressure to improve efficiency while accelerating digital transformation, investments in AI-enabled capability centers are likely to become a defining feature of enterprise technology strategies over the coming years.

Market Landscape

The Global Capability Center market is undergoing rapid transformation as enterprises increasingly embed AI, automation, analytics, and cloud technologies into shared services operations. India remains the global leader for GCC expansion due to its large technology workforce, mature digital ecosystem, and growing expertise in AI engineering.

Research from Gartner highlights enterprise AI as one of the fastest-growing investment priorities, while McKinsey & Company estimates generative AI could generate up to $4.4 trillion in annual economic value across industries. As organizations modernize enterprise operations, AI-enabled GCCs are becoming strategic assets that drive innovation, operational resilience, and enterprise-wide digital transformation.

Top Insights

• Genpact and Nestlé Business Solutions are establishing an AI-powered Global Capability Center in Hyderabad to modernize enterprise operations using automation, process intelligence, and agentic AI technologies.
• The new GCC shifts beyond traditional shared services by serving as an innovation hub focused on digital transformation, operational visibility, and standardized global business processes.
• Agentic AI will help automate complex enterprise workflows, enabling faster decision-making, improved operational consistency, and greater efficiency across Nestlé's international operations.
• India's expanding GCC ecosystem continues attracting multinational enterprises seeking AI expertise, advanced engineering talent, and scalable digital transformation capabilities.
• The partnership reflects a broader enterprise trend toward integrating AI, automation, cloud technologies, and data intelligence into next-generation business services.

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