Generix, a global business software company offering a wide range of SaaS solutions in supply chain, finance, commerce, and B2B integration, has announced the appointment of three seasoned leaders to accelerate its geographical expansion across three strategic regions: EMEA North & Asia-Pacific, EMEA South & Latin America, and North America.

EMEA North & Asia-Pacific

• Pierre Chaffardon: Appointed as General Manager.
  • Background: Joined Generix in 2023.
  • Experience: Over two decades of sales and IT services leadership at IBM Software and IBM Services.
  • Expertise: Digital transformation and hybrid cloud trajectory adoption.

EMEA South & Latin America

• Philippe Ducellier: Appointed as General Manager.
  • Experience: Over twenty years at Generix.
  • Achievements: Established Generix as a leading SaaS company in Spain.
  • Focus: Driving geographical expansion and customer satisfaction in the region.

North America

• Mark McArthur: Appointed as General Manager.
  • Experience: Proven track record in driving growth and customer value in global corporations, middle-market companies, and start-ups.
  • Background: Successful stints at Adexa Inc, Alpega, and Blue Yonder (formerly JDA Software).

Strategic Vision

• New Regional Organization: Aimed at offering, selling, and deploying Generix's cloud applications and technologies, prioritizing customer-centricity and proximity.
• Global SaaS Growth: Focused on delivering unique innovations and value to customers.
• Leadership Insight: Raphaël Sanchez, President and CEO of Generix, emphasizes the importance of industry experience and a customer-first mindset in achieving growth and innovation.

Commitment to Innovation

• Client Base: Over 5,000 clients worldwide.
• Growth: 31% increase in SaaS signings.
• Investment: Over €100 million invested in AI-driven portfolio reinvention.

The appointments of Pierre Chaffardon, Philippe Ducellier, and Mark McArthur mark a significant step in Generix's strategy to accelerate its global expansion and enhance its SaaS offerings. With their extensive experience and leadership, Generix is poised to achieve new heights in customer satisfaction and innovation.