Generative AI is redefining how businesses approach marketing, making advanced strategies accessible to companies of all sizes. Today’s Marketplace (TMP) recently hosted a conversation with Joe Davy, CEO of Banzai (NASDAQ: BNZI), and Dr. Tim McMahon, Associate Professor of Practice at Creighton University, at the New York Stock Exchange to explore this transformation.

The discussion highlighted how AI tools can empower small businesses that traditionally lack budgets for sophisticated marketing solutions.

Small Businesses Gain Big Advantages

Dr. McMahon noted that understanding the consumer journey—awareness, comprehension, and purchase—is critical but challenging for smaller firms. Generative AI, trained on large language models, allows businesses to gather reliable, actionable insights quickly and affordably.

"Where this really works is for small companies that haven’t had the budgets of the bigger operations to leverage sophisticated marketing tools," he explained. AI provides the data intelligence these companies need to compete effectively.

Efficiency and Accuracy at Scale

Joe Davy agreed, emphasizing that generative AI benefits larger companies too, helping them streamline workflows while improving data analytics accuracy.

"Smaller businesses are gaining access to capabilities they never had before," Davy said. "Larger firms face similar challenges on a bigger scale. AI helps both become more efficient and data-driven."

A $400 Billion Market in Transformation

Davy highlighted the rapid growth of AI in marketing, noting its impact on the $400 billion marketing technology market. The technology is accelerating the adoption of intelligent, automated marketing solutions across industries.

"Every company in the world will be impacted by this change," he added. "Dr. McMahon brings an incredible depth of experience to this transformation through his professional and academic work."

Generative AI: The Equalizer

The conversation underscores how AI tools are leveling the playing field, giving small businesses access to the insights and efficiency once reserved for large enterprises. From automating customer research to refining marketing campaigns, AI enables brands to act faster, make better decisions, and optimize spending.

TMP’s discussion with Davy and McMahon emphasizes that the future of marketing will be AI-driven, and companies that embrace these tools early can gain a significant competitive advantage.

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