Best-selling author, Harvard fellow, former Yahoo and Upwork executive to drive G2’s market leadership in data-driven insights on the B2B software landscape

G2, the world’s largest software marketplace, has announced the appointment of Tim Sanders as VP of Research Insights. In this new role, Sanders will leverage G2’s extensive data to identify and promote the latest B2B software trends. His addition aims to enhance the company's position as a leading authority in B2B software insights.

Tim Sanders' Role at G2

• Evangelizing B2B Software Trends: Sanders will bring to market the latest trends in B2B software, drawing on G2’s rich data repository.
• Data Utilization: With over 2.5 million verified reviews, 90 million annual visitors, and 180,000+ software products listed, G2’s data provides a comprehensive view of the software landscape.
• Strategic Insights: Sanders will help stakeholders across the SaaS ecosystem understand current market dynamics to refine their strategies.

Tim Sanders’ Background

• Previous Experience: Sanders joins G2 from Upwork, where he was VP of Client Strategy, focusing on digital transformation and solving talent gap issues.
• Harvard Executive Fellow: In 2024, he became an Executive Fellow at the Digital Data Design Institute, contributing to AI and data-driven business decisions.
• Yahoo and Early Career: Sanders was Chief Solutions Officer at Yahoo and an early team member at Mark Cuban's broadcast.com. He has also led research initiatives at Yahoo’s ValueLab and served as a faculty member at the Global Institute of Leadership Development.

Sanders’ Vision for G2

• Leveraging Data for Strategic Decisions: Sanders is excited about the opportunity to use G2’s data to fuel strategic business decisions and enhance go-to-market efficiencies.
• Authentic Insights: His focus will be on utilizing authentic customer feedback and real-time buyer behavior to drive actionable insights.

Sanders’ Achievements and Expertise

• Authorship and Speaking: Sanders is a best-selling author and a renowned keynote speaker on topics such as AI, digital transformation, and change management.
• Consultancy: Through his consultancy, Deeper Media, he has collaborated with major global brands like Farmers Insurance and Raytheon.

Tim Sanders’ appointment as VP of Research Insights at G2 marks a significant step towards harnessing the power of data to uncover valuable B2B software trends. With his extensive experience and expertise, Sanders is poised to provide strategic insights that will benefit businesses across the SaaS ecosystem.