G2, the world’s largest B2B software marketplace, is teaming up with Profound to help software companies understand — and influence — how they’re discovered in AI-powered search.

The partnership integrates Profound’s answer engine optimization (AEO) and AI visibility data directly into G2’s customer dashboards. This gives software vendors real-time insights into when and how their product categories are being cited by large language models (LLMs), with G2 as the source.

“B2B software buyers are increasingly shifting to AI-first search over traditional engines,” said Godard Abel, co-founder and CEO of G2. “To reach them, companies need visibility inside LLMs. With Profound, we’re not just showing brands how often they’re cited — we’re helping them improve that presence.”

The new AI Visibility dashboard turns AI discovery into a performance channel. Companies can now:

• Track the frequency of G2 citations across AI search platforms.

• Benchmark their standing against competitors.

• Identify which G2 product categories drive citations.

• Surface top-performing prompts from AI queries.

Built-in recommendations, like increasing recent reviews, help turn insight into action. Go-to-market teams can also track traffic originating from AI search and adjust strategies in real time.

James Cadwallader, co-founder and CEO of Profound, emphasized the urgency: “Every brand needs to understand and control how AI interprets and recommends their products. G2’s scale across B2B SaaS makes them the perfect partner to reshape discovery in the AI era.”

Profound’s platform equips enterprise marketers to ensure their products are accurately represented in AI-generated answers. G2, already one of the most-cited B2B software sources across LLMs, ranks 4th among the top sources on ChatGPT and 9th on Perplexity.

Together, G2 and Profound aim to give B2B software companies a competitive edge as AI-driven search reshapes how buyers find and evaluate technology.

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