Fyllo Is Back—And Laser-Focused on Regulated Industry Advertising

Fyllo, once a rising star in ad tech for regulated markets, is officially back in the driver’s seat. The company announced its relaunch following the buyback of its media solutions business from Samba TV, reclaiming its niche as the go-to data and advertising partner for high-stakes, highly regulated sectors like healthcare, finance, and politics.

The deal was led by longtime Fyllo executives James Ramelli and Travis Moyer, now serving as partners alongside industry veteran Ante Jurkovic. The leadership trio brings deep experience in agency work, publishing, and ad tech—all with a shared focus on performance, precision, and compliance.

“This next chapter is about accountability, precision, and real results—where none of that is optional anymore,” said Ramelli.

A Platform Rebuilt for Complexity

Now operating independently, Fyllo is sharpening its focus around Proteus, its proprietary audience intelligence platform powered by natural language processing (NLP) and built specifically to tackle the compliance hurdles and data scarcity endemic to regulated industries.

Proteus gives marketers access to more than 1 billion enriched user profiles, offering 50,000+ behavioral and contextual signals—all wrapped in a privacy-first framework. That means clients can compliantly reach sensitive, often elusive segments with speed and confidence.

Think oncology patient families, high-net-worth financial clients, or swing-state voters—audiences that traditional DSPs often fail to target effectively, let alone lawfully.

What Makes Fyllo Different

Unlike self-serve ad platforms that leave compliance up to the user, Fyllo operates with “compliance DNA” baked in, combining:

• Industry-specific expertise (finance, healthcare, politics, and more)

• Privacy-first data modeling optimized for hard-to-reach segments

• Custom-built creative services tailored to regulated messaging

• Human-led strategic execution, not just tech in a box

The company isn’t betting on automation alone—it’s doubling down on white-glove service for brands that can’t afford regulatory slip-ups.

“They move fast and bring a level of follow-through that’s hard to find,” said Adam Wise, CIO at National Media, a longtime Fyllo partner. “We trust them with our most important campaigns.”

A Market Hungry for Precision

As regulatory pressure mounts across industries—especially in political advertising, pharma, and financial services—many brands are finding themselves underserved by traditional platforms that were never designed to handle sensitive data or nuanced compliance demands.

That vacuum is Fyllo’s opportunity. With its leadership team back in control and a platform tailor-made for complexity, the company is now primed to offer something rare in digital advertising: trust.

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