Patent powers more effective household-level targeting and audience insights, furthering the company’s leadership position in privacy-compliant, first-party data-based marketing solutions

FullThrottle Technologies, LLC, a leader in privacy-first data solutions, has announced the issuance of a patent for its innovative SafeMatch™️ technology. This groundbreaking method connects ad exposures to actions and outcomes using anonymous browser data. The patent, titled US 12,051,083 B2, safeguards the company’s advanced techniques in anonymous data processing, enabling precise household-level targeting and audience insights while respecting user privacy preferences. This development marks a significant milestone in fullthrottle.ai’s commitment to creating robust, privacy-centric marketing tools for a cookieless future.

Revolutionizing Data Processing with SafeMatch™️

The SafeMatch™️ technology allows fullthrottle.ai™️ to assign unique identifiers to anonymous browser sessions, analyze key session data, and link this information to user actions without infringing on user privacy. By processing anonymized session data—such as URLs accessed, session timestamps, and other metadata—this method effectively connects targeting strategies to outcomes in a privacy-compliant manner.

This patent is the latest addition to a series of intellectual properties secured by fullthrottle.ai™, empowering marketers to execute more effective data-driven advertising campaigns. The company has previously received patents for methods that transform online audiences into household-level audiences using cookieless technology and for technologies that assess the impact of video and audio on household behavior.

Commitment to Privacy-First Marketing

Amol Waishampayan, Chief Product Officer at fullthrottle.ai™, stated:
“SafeMatch™️ represents a significant advancement in privacy-first technology. This patent allows us to deliver highly targeted campaigns that consider which impressions drive business outcomes—without compromising user privacy. As marketers navigate a cookieless future, we’re excited to provide solutions that enable effective and responsible audience targeting.”

Empowering Marketers with Actionable Insights

SafeMatch™️ enhances first-party data strategies by enabling marketers to analyze anonymous user profiles and connect audiences to outcomes. This empowers businesses to gain actionable insights into user interactions with their websites and campaigns while adhering to privacy preferences and complying with data protection regulations.