FuboTV Inc., the premier sports-first live TV streaming platform, introduces four innovative CTV ad units during the IAB NewFronts. These additions underscore Fubo's commitment to continuous innovation, offering advertisers unparalleled opportunities to engage with audiences in dynamic ways.

1. The Marquee:

   • Fubo unveils Marquee content sponsorships, enabling advertisers to curate highly visible content carousels on the platform's home screen.
   • Fully customizable activation with branded backgrounds, custom titles, and interactive elements for an immersive brand experience.

2. Interactive Ads:

   • New interactive ad units designed to enhance audience awareness and drive conversions.
   • Viewers can engage directly with video ad units and select content using their remote control, amplifying interaction and brand engagement.

3. Pause Ads:

   • Fubo introduces pause ads, appearing moments after viewers press pause during content streaming.
   • Discreetly integrated with the option for QR codes, providing additional engagement opportunities for advertisers.

4. Enhanced Banner Ads:

   • Fubo enhances targeting capabilities across classic banner ads, offering advertisers precise audience targeting.
   • Leveraging advanced targeting techniques to reach desired audiences with greater precision and effectiveness.

5. Audience Reach and Impact:

   • Fubo's ad units offer brands unprecedented access to a valuable audience of sports fans and beyond.
   • iSpot.TV data shows 62% of ad impressions on Fubo reach incremental households unreachable on linear TV, highlighting its unique audience appeal.

With these groundbreaking CTV ad units, FuboTV continues its legacy of innovation in the streaming space. Brands now have a plethora of creative options to engage with Fubo's premium audience, driving deeper levels of attention and interaction. As advertisers navigate their upfront investments, Fubo's enhanced ad offerings promise high-impact activations and unrivaled audience engagement.