New integration activates first-party phone call conversion data from Invoca in Freshpaint to provide healthcare marketers with accurate, privacy-first attribution data to fuel more powerful optimizations across search, social, and display advertising.

Freshpaint, the creator of the Healthcare Privacy Platform, has partnered with Invoca, a leader in revenue execution platforms, to offer a comprehensive solution for healthcare marketers. This collaboration enables healthcare organizations to enhance search and digital advertising campaigns by integrating phone call conversion data with web event data, all while maintaining compliance with HIPAA regulations and protecting patient privacy.

1. Optimizing Healthcare Marketing with Data Integration:

   • The partnership allows healthcare marketers to receive phone call attribution data from Invoca's AI-powered call tracking solution.
   • Marketers can track which marketing sources and campaigns are driving patient appointment calls without sharing Protected Health Information (PHI).
   • Freshpaint passes this data into major marketing tools such as Google Ads, Google Analytics 4, Facebook, and StackAdapt.

2. Driving Performance While Maintaining Privacy:

   • The integration equips marketers with rich insights into how digital marketing efforts translate into phone leads and conversions.
   • Marketers can make data-driven optimizations to increase patient appointments and revenue while reducing acquisition costs.
   • The Freshpaint and Invoca partnership ensures that all data handling remains compliant with privacy regulations, providing tools to manage and protect patient data.

3. Key Benefits of the Freshpaint and Invoca Partnership:

   • HIPAA-Compliant Phone Lead and Conversion Tracking: Invoca's solution captures the exact marketing source for each call and analyzes the conversation with AI to identify new patient leads, services called about, appointment outcomes, and reasons for non-conversion.
   • Privacy-First Marketing: Freshpaint's interface allows marketers to control which data is shared, ensuring privacy compliance without the need for extensive engineering resources.
   • Comprehensive Data Collection: Freshpaint's platform replaces native web trackers, capturing all website events and call conversions, optimizing ad campaigns while mitigating privacy risks.
   • Reduced Engineering Costs: Freshpaint's user-friendly, visual interface empowers non-engineers to manage data sharing configurations, making high-performance, privacy-first marketing accessible without high engineering costs.

4. Understanding Patient Behavior and Maximizing Campaign Impact:

   • Over 60% of patients call before making healthcare decisions, highlighting the importance of tracking call conversions accurately.
   • By understanding which digital efforts drive valuable calls, marketers can better allocate their advertising budget to high-performing campaigns.

5. Industry Commitment to Privacy and Performance:

   • Freshpaint's CEO, Steven Fitzsimmons, emphasizes the need for healthcare providers to track call conversions effectively to enhance patient engagement and revenue.
   • Cathie Frazzini, VP of Global Partnerships and Alliances at Invoca, underscores the integration’s role in providing healthcare marketers with actionable insights, enabling them to drive patient growth and revenue without compromising privacy.

The partnership between Freshpaint and Invoca offers healthcare organizations a powerful solution to optimize digital advertising and search campaigns by integrating phone call and web event data. This collaboration not only improves marketing performance but also upholds strict privacy standards, providing healthcare marketers with a compliant, efficient, and effective way to drive patient engagement and revenue growth.