New integration supports conversion tracking and performance optimization while ensuring full compliance with federal privacy regulations

Freshpaint, a leader in healthcare privacy technology, has announced a groundbreaking integration with StackAdapt, a top multi-channel advertising platform. This collaboration is designed to empower healthcare marketers with advanced programmatic advertising tools while ensuring the highest standards of patient data privacy. The new integration is set to revolutionize how healthcare organizations manage the delicate balance between marketing performance and the strict requirements of data privacy.

Key Features of the Integration

1. Privacy-First Conversion Tracking: The integration allows healthcare marketers to run highly targeted ad campaigns while safeguarding sensitive health information. Freshpaint’s technology ensures that any private health data is removed before being sent to StackAdapt, allowing for effective and compliant conversion tracking.

2. Server-Side Data Governance: Instead of relying on traditional tracking pixels, Freshpaint’s server-side integration with StackAdapt enables healthcare marketers to have full control over their data. Marketers can decide when, how, and with whom the data is shared, all without requiring extensive technical resources.

3. Full-Funnel Programmatic Campaigns: This integration allows healthcare advertisers to track conversion events accurately and optimize their campaigns across the entire funnel. By protecting consumer privacy, the integration ensures that healthcare marketers can still achieve high-performance results in their programmatic advertising efforts.

Strategic Impact

The Freshpaint and StackAdapt integration is a significant advancement for healthcare marketers who are increasingly challenged to deliver performance-driven campaigns while adhering to strict privacy regulations. This partnership offers a solution that bridges the gap between robust data privacy and the need for precise targeting and optimization in digital advertising.

Industry Response

Industry leaders have praised the integration for its innovative approach to privacy and performance. Danielle Leitch, COO at MoreVisibility, highlighted the importance of this partnership in enhancing the digital strategies of healthcare organizations. "The integration between Freshpaint and StackAdapt enhances the digital strategy of healthcare organizations through a privacy-first ad tracking solution that benefits both brands and patients alike."

As the healthcare industry continues to evolve, the need for privacy-compliant, high-performance marketing solutions has never been greater. Freshpaint's integration with StackAdapt sets a new standard for how healthcare marketers can effectively reach their target audiences without compromising on data privacy. This partnership represents a significant step forward in the field of healthcare marketing, offering a powerful toolset that aligns with both regulatory requirements and performance goals.