Frequence, a leader in advertising sales automation and workflow software, has announced the launch of a new suite of features specifically designed for advertisers targeting live and streaming sports programming. These features include comprehensive reporting, omnichannel campaign tactics, and zip code-level targeting, allowing advertisers to reach engaged sports audiences with precision.

1. The Growing Importance of Streaming Sports Audiences

• Statistics from Parks Associates: 89% of U.S. households subscribe to at least one streaming video service.
• 30% of sports fans have paid for a streaming service to watch sports in the past 12 months.
• The increasing significance of streaming platforms in reaching sports fans.

2. Frequence’s New Features for Sports Advertising

• Comprehensive reporting: Detailed insights into campaign performance.
• Omnichannel campaign tactics: Integration across multiple digital channels such as display and social.
• Zip code-level targeting: Precise audience targeting based on geographical location.

3. Benefits of Targeting Sports Fans

• Highly desirable audience: Natural enthusiasm and engagement with sports content.
• Best-performing industries: Auto, healthcare, education, physical therapy, and hospitality.
• Enhanced ROI: Higher engagement and recall when advertising is paired with other digital channels.

4. Industry Insights and Expert Opinions

• Matt Robles, VP of Product at Frequence: “With our new features for reaching sports fans, marketers can target, engage, and optimize their campaigns to drive best-in-class ROI.”
• Tom Cheli, CEO of Frequence: “The unique relationship between fans and their favorite athletes drives awareness and ROI. Our new features provide powerful tools to reach audiences at their moment of greatest awareness and recall.”

5. Future Implications for Advertisers

• Strategic advantage: Leveraging advanced targeting and reporting to stay ahead in the competitive advertising landscape.
• Potential growth: Expanding reach and effectiveness of campaigns targeting sports fans on streaming platforms.

Frequence’s new suite of features for targeting live and streaming sports audiences represents a significant advancement in advertising technology. By providing comprehensive reporting, omnichannel tactics, and zip code-level targeting, Frequence empowers advertisers to maximize their reach and ROI, effectively engaging a highly desirable and enthusiastic audience.