Magel will leverage his 30+ years of media and advertising experience to help the world’s largest agencies take advantage of FreeWheel’s advanced advertising solutions to best serve its ad clients

FreeWheel, a global technology platform serving the TV industry, has appointed Kris Magel as the Head of Global Agency Partnerships. In this role, Magel will spearhead agency collaborations, driving strategic relationships and optimizing the commercialization framework for agency partnerships worldwide. He will work closely with the executive leadership team to identify and capitalize on revenue growth opportunities.

• Kris Magel's Role and Responsibilities

  • Kris Magel has been named Head of Global Agency Partnerships at FreeWheel.
  • He will oversee agency collaborations and lead the company’s commercialization structure for global agency partnerships.
  • Magel will be based in New York and report directly to Katy Loria, U.S. Chief Revenue Officer of FreeWheel.
  • His role involves driving collaboration between publishers and agency partners, which are crucial to FreeWheel’s operations.

• Background and Experience of Kris Magel

  • Magel is a seasoned leader in the media and advertising industry with decades of experience.
  • Prior to joining FreeWheel, he was Head of Agency and Publisher Solutions at Samba TV, where he advised on the use of TV data, audience, identity, and measurement solutions.
  • He also served as President, Media Clients at dentsu and held various leadership roles at IPG, including President of Initiative and Chief Investment Officer.
  • Magel is a graduate of SUNY Geneseo, bringing a strong educational foundation to his extensive industry experience.

• Executive Leadership's Perspective

  • Katy Loria, U.S. Chief Revenue Officer of FreeWheel, emphasized Magel’s ability to foster collaboration and drive strategic growth initiatives.
  • Loria highlighted Magel’s energy in creating cross-media solutions and his history of scaling partnerships and enhancing client satisfaction.
  • She believes Magel's leadership will be pivotal in uncovering new strategic opportunities for FreeWheel and advancing the TV advertising ecosystem.

• Magel's Enthusiasm for the Role

  • Kris Magel expressed excitement about joining the leadership team at FreeWheel.
  • He looks forward to contributing to what he describes as a leading end-to-end advanced advertising solution in a premium advertising environment.

Kris Magel’s appointment as Head of Global Agency Partnerships at FreeWheel marks a strategic move for the company as it aims to strengthen agency collaborations and drive revenue growth. With his extensive experience in the media and advertising industry, Magel is well-positioned to lead FreeWheel's global agency partnerships and contribute to the company’s ongoing success in the TV advertising space.