FreeCast is excited to announce the highly anticipated launch of its app on Roku, bringing an expansive lineup of over 500 free streaming channels and a paid Value Channels package to one of the largest and most popular streaming platforms. This release marks a significant milestone for the company as it continues to expand its omni-channel media industry solutions. The FreeCast app offers users a robust streaming experience, and an upcoming update will further enhance the platform with a vast video-on-demand (VOD) library and AI-powered advanced search capabilities.

In addition to these exciting features, FreeCast’s partnership with Roku enables the company to leverage advanced advertising tools through Roku’s Ads Manager, offering hyper-targeted ads that are tailored to consumer behavior across multiple platforms.

1. FreeCast’s Core Features on Roku

• 500+ Streaming Channels:
  The FreeCast app on Roku brings users access to over 500 free streaming channels. These include a diverse selection of content across genres, making it a comprehensive entertainment solution for any viewer. Additionally, FreeCast’s paid Value Channels package offers even more premium content for subscribers.

• VOD Library & AI-Powered Search:
  A major upcoming update will introduce FreeCast’s vast VOD library, consisting of over 500,000 movies and TV episodes. Alongside the library, AI-powered search capabilities will help users find content more easily and quickly, making it an intuitive and personalized viewing experience.

• Advanced Advertising Capabilities:
  One of the standout features at launch is FreeCast’s advanced advertising functionality, integrated with Roku’s Ads Manager. FreeCast employs its unique “experiential data” derived from consumer behavior across different apps, services, and devices. This data enables FreeCast to serve hyper-targeted, effective ads that provide value to both advertisers and viewers.

2. The Significance of Roku in FreeCast’s Strategy

Roku has long been a pioneer in the streaming industry, creating one of the first platforms to support the streaming shift and provide consumers with easy access to their favorite content. According to William Mobley, FreeCast’s founder and CEO, Roku’s foresight in the streaming space aligns with FreeCast’s vision: “Roku is unique; they were one of the first to foresee the shift to streaming, and build technology to support that, rather than just throw Android on a set-top box. In that way, they’re a lot like FreeCast."

FreeCast’s arrival on Roku is a critical step in its strategy to provide a holistic media experience and media solutions that go beyond just offering VOD content. FreeCast is focused on building a complete media ecosystem that spans multiple platforms, with Roku being the first piece in that vision.

3. Expanding the Media Industry Solution

The launch of the FreeCast app on Roku coincides with the company’s larger rollout of its omni-channel media industry solution. FreeCast aims to create a comprehensive media experience not only for consumers but also for the media industry. The integration of advanced advertising, targeted content, and analytics offers an innovative solution for advertisers and content creators, making FreeCast a valuable tool for both the audience and the industry at large.

4. The Future of FreeCast on Roku

FreeCast’s presence on Roku is just the beginning. The company has ambitious plans to expand its offering on the platform, with a roadmap that includes additional features and capabilities in the near future. FreeCast’s focus on building a complete, accessible media experience on Roku ensures that the company is not only bringing content to the platform but also contributing to the future of streaming media.

FreeCast’s debut on Roku marks a major step forward in the company’s strategy to reshape the streaming landscape. With over 500 free channels, a vast VOD library, advanced ad capabilities, and AI-powered search, FreeCast is set to offer an enhanced, personalized viewing experience. This launch, alongside the broader omni-channel media industry solution, positions FreeCast as a key player in the evolving media industry, providing value for both consumers and advertisers alike.