Two of franchising's most recognized marketing firms, BizCom Associates and Brand J, have rebranded as Thunderly, ushering in a new era of franchise marketing. Following BizCom’s acquisition of Brand J in 2024, this transformation unifies their expertise into a high-impact, full-service agency designed to help brands not just grow, but lead their industries.

"We didn’t want to just help brands grow—we wanted to elevate them into leaders," said Scott White, CEO and co-founder of Thunderly. "That requires a wide range of marketing expertise and services, all under one roof."

Why Thunderly? A Unified Vision for Franchise Marketing

Thunderly embodies a bold, strategic approach to marketing, ensuring brands break through industry noise and achieve tangible results.

Benefits of the Rebrand:

• Comprehensive Franchise Marketing – Offering everything from lead generation to personal branding, PR, and video production.
• Integrated Strategy – A one-stop solution eliminating the inefficiencies of using multiple agencies.
• Creative & Data-Driven Execution – Combining high-impact branding with performance marketing for measurable success.

Thunderly’s Full-Service Franchise Marketing Capabilities

With a fully integrated suite of services, Thunderly helps franchises build recognizable, influential brands.

1. Franchise Lead Generation & Digital Marketing

• Data-driven lead-gen strategies to attract the right franchisees.
• Digital advertising optimized for conversions and ROI.

2. Public Relations & Social Media Management

• Reputation-building through PR and media outreach.
• Social media strategies that drive engagement and brand loyalty.

3. Website Development & Branding

• Custom website design to enhance online presence.
• Personal branding solutions for franchise executives.

4. Video Production & Podcasting

• High-quality video content to captivate audiences.
• Podcast production for thought leadership and brand storytelling.

Leadership & Expansion: Monson Named Chief Growth Officer

With the rebrand, Jack Monson, former President of Brand J, steps into the role of Chief Growth Officer at Thunderly.

• Monson brings decades of experience in franchise marketing and brand growth strategies.
• He will also chair the International Franchise Association's (IFA) Marketing & Innovation Committee, driving collaboration and industry advancements.
• As host of Social Geek Podcast, Monson will continue to cover franchising trends and insights, reinforcing Thunderly’s role as a thought leader in the industry.

"This evolution into Thunderly is all about accelerating growth—for ourselves and for the brands we serve," Monson said. "With the best talent and resources combined, we’re delivering smarter strategies, faster execution, and bigger results."

Thunderly is more than a rebrand—it’s a revolution in franchise marketing. By integrating every aspect of marketing into a single, powerful agency, Thunderly eliminates the need for multiple firms, delivering exceptional creativity, strategic insight, and measurable impact.

"At Thunderly, we don’t just create marketing that exists—we create marketing that commands attention," said Monica Feid, co-founder and COO.