FOX Unveils FOX One, New Direct-to-Consumer Streaming Platform | Martech Edge | Best News on Marketing and Technology
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FOX Unveils FOX One, New Direct-to-Consumer Streaming Platform

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FOX Unveils FOX One, New Direct-to-Consumer Streaming Platform

FOX Unveils FOX One, New Direct-to-Consumer Streaming Platform

PR Newswire

Published on : May 14, 2025

 

Fox Corporation has officially announced the launch of FOX One, a direct-to-consumer streaming service designed to unify its top-tier news, sports, and entertainment content under one digital platform. This new service marks a major step forward in FOX's digital transformation, directly targeting cord-cutters and digital-first audiences seeking centralized and personalized content access.

Features and Strategic Objectives of FOX One:

1. Comprehensive Content Integration

  • FOX One combines all FOX-branded content, including:

    • FOX News

    • FOX Business

    • FOX Weather

    • FOX Sports, FS1, FS2, BTN, FOX Deportes

    • FOX Local Stations

    • The FOX Network

  • Users can also bundle FOX Nation for added access within the same platform.

2. Audience Targeting Beyond Traditional TV

  • Designed for cord-cutters and cord-nevers who prefer streaming over traditional pay-TV bundles.

  • Provides live streaming and on-demand content from FOX’s entire media portfolio.

3. Personalized Viewing Experience

  • FOX One uses advanced personalization technology to tailor content recommendations.

  • Combines live broadcasts with video-on-demand into a seamless user interface.

4. Leadership and Vision

  • Pete Distad, CEO of FOX One, emphasized the goal of making FOX content more accessible while enhancing viewer engagement.

  • The platform was built from the ground up with cutting-edge UX design and technology.

With FOX One, Fox Corporation is redefining the digital streaming experience by unifying its diverse media assets into a single, accessible, and highly personalized platform. This move positions FOX to strengthen direct relationships with viewers and extend its reach beyond traditional pay-TV audiences. The introduction of FOX One underscores FOX’s commitment to innovation and meeting the evolving consumption habits of today’s media-savvy consumers.