Fox Corporation has announced the acquisition of Red Seat Ventures, a leading company in the creator economy that helps talent build and expand their direct-to-consumer media businesses. The acquisition positions Red Seat Ventures as a standalone entity within FOX’s Tubi Media Group, with Paul Cheesbrough, CEO of Tubi Media Group, assuming the role of Chairman.

Strategic Growth in the Creator Economy

The creator economy is a rapidly growing media sector, with consumers increasingly seeking direct access to trusted voices and brands. FOX aims to leverage this trend by integrating Red Seat Ventures’ expertise in content creation, subscription products, and live events.

According to Paul Cheesbrough, CEO of Tubi Media Group:
"The creator economy is one of the fastest-growing media categories, and we see tremendous opportunities to drive additional scale in sports, news, and entertainment with Red Seat Ventures."

Red Seat Ventures' Continued Leadership and Expansion

• Red Seat Ventures, led by founding partners Chris Balfe and Kevin Balfe, will continue operating independently within FOX.
• The company has a proven track record in managing and scaling creator-led media businesses across multiple platforms.
• Its portfolio includes 17 creator-led shows that generated over 200 million monthly active views in November 2024.

Benefits of the Acquisition

• Expanded Media Reach: Strengthens FOX’s presence in the creator-driven content space.
• Diverse Content Offerings: Enhances cross-platform distribution of podcasts, video, and live events.
• Creator Support & Growth: Enables Red Seat Ventures to offer more services while maintaining brand independence.

Chris Balfe, CEO of Red Seat Ventures, emphasized:
"Aligning with FOX allows us to expand our services while ensuring creators retain their independence and brand integrity."

With this acquisition, FOX aims to scale its presence in the creator economy, leveraging Red Seat Ventures' expertise to expand its direct-to-consumer media offerings. The move strengthens FOX’s position in sports, news, and entertainment while empowering creators with enhanced resources and distribution opportunities.