Market Logic’s DeepSights Platform Delivers 411% ROI, According to New Forrester Study

A newly released Total Economic Impact™ (TEI) study conducted by Forrester Consulting has quantified the tangible business value of Market Logic Software’s AI-powered insights platform, DeepSights—and the results are turning heads.

According to the study, companies using DeepSights saw a 411% return on investment (ROI) over three years, along with transformative gains in speed, cost reduction, and revenue growth. Commissioned by Market Logic, the TEI report is based on in-depth interviews with customers across industries and uses Forrester’s rigorous economic modeling methodology.

“The true business impact of applying AI and market intelligence consistently is often underestimated,” said Dirk Wolf, CEO of Market Logic. “This study validates what our clients experience every day—real, measurable performance gains driven by AI-powered insights.”

Highlights from the Forrester Report

The report outlines a series of improvements experienced by a composite organization modeled after interviewed DeepSights users:

• 411% ROI over 3 years

• 97% reduction in time to respond to insights requests

• 3% revenue growth attributed to DeepSights use

• 27% reduction in market research costs

• 50%+ faster time to insight

• 50% cost avoidance on legacy insight-related IT tools

These benefits highlight the growing strategic importance of AI-driven market intelligence—not just for speed and efficiency, but for top-line growth and competitive edge.

Redefining the Role of Market Intelligence in the Enterprise

Traditionally, market insights teams were burdened with time-consuming requests, siloed research data, and complex stakeholder needs. DeepSights flips that script.

With purpose-built generative AI capabilities, the platform allows insights professionals and decision-makers to quickly access trusted information, synthesize complex datasets, and generate strategic recommendations at scale.

Instead of waiting days for insight requests to be processed, stakeholders can now get context-aware, AI-curated answers in near real time.

This not only frees up insights teams to focus on high-value strategic work, but it also brings intelligence to the point of decision—whether that’s in product development, marketing strategy, or executive leadership planning.

A Strategic Edge in the Era of Gen AI

With customers including Unilever, Vodafone, Bayer, and Tesco, Market Logic’s platform is already helping some of the world’s most prominent brands turn intelligence into impact.

What differentiates DeepSights from generic GenAI tools is its focus on trusted data, enterprise-grade security, and insights-specific customization. While others offer broad-brush chatbots, DeepSights understands the nuance of market research, competitive intelligence, and consumer behavior—providing answers that are reliable, sourced, and decision-ready.

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