Bluefish, an AI marketing platform for the Fortune 500, has added a major name to its leadership circle: Peter Naylor, the advertising executive who’s shaped digital media from the early streaming era to the AI revolution.

Naylor, whose résumé includes senior roles at Netflix, Snap, Hulu, and NBCUniversal, joins Bluefish as a strategic advisor, bringing deep expertise in building ad ecosystems and guiding global brands through technology-driven transformation. His appointment underscores Bluefish’s growing ambition—to help CMOs and enterprise marketers build scalable, AI-powered marketing systems in a rapidly changing digital landscape.

From Streaming Pioneer to AI Marketing Strategist

Naylor’s career reads like a timeline of modern advertising. At NBCUniversal, he helped define digital video ad formats that would later become industry standards. At Hulu, he helped prove that streaming could sustain premium ad experiences. And at Netflix, he led the company’s global ad sales during its crucial pivot into ad-supported streaming—arguably one of the most closely watched experiments in digital media.

Now, Naylor turns his attention to AI as marketing’s next disruptive frontier.

“Consumer journeys are rapidly migrating from traditional search paradigms into a new landscape of answer engines and AI applications,” said Naylor. “What excites me about Bluefish is the urgency and scale of the problem they’re tackling. This is a transformative moment for marketers.”

Bluefish’s Bet on AI-Driven Marketing Systems

For Alex Sherman, CEO of Bluefish, Naylor’s arrival is both strategic and symbolic. “AI is disintermediating large brands from the customer,” Sherman said. “Peter’s experience leading large-scale marketing deployments will help us partner more deeply with global enterprises as we build the marketing systems of the future.”

Bluefish, fresh off a Series A funding round, is positioning itself at the center of an industry in flux. As AI tools redefine how consumers discover brands—shifting from keyword-based search to conversational interfaces and “answer engines”—the company aims to give marketers visibility and control in this new environment.

The Industry Signal

The addition of a veteran like Naylor signals confidence in Bluefish’s trajectory—and highlights a broader movement among enterprise marketers to integrate AI governance, creative automation, and media optimization under unified platforms.

For Naylor, it’s another chance to shape an inflection point in marketing history—this time not as a media seller, but as a builder of the systems that define how AI connects brands and consumers.

Get in touch with our MarTech Experts.