video advertising technology
Published on : May 20, 2024
Former executives from Magnite, leveraging their expertise in advanced video ad-serving solutions, have unveiled PilotDesk, an innovative AI-driven platform designed to streamline ad operations and account management processes.
Funding: PilotDesk has secured over $3 million in financing from a syndicate of investors led by Ardent Venture Partners, with participation from industry veterans including SpotX Co-founders Mike Shehan and Steve Swoboda (Roster Capital) and AperiamVentures. This funding will fuel the platform's development, market expansion, and ongoing innovation in AI-driven ad operations.
Mission: PilotDesk aims to revolutionize ad operations by harnessing the latest advancements in automation, machine learning, and AI technology. By automating repetitive tasks such as campaign setup, budget monitoring, and yield management, PilotDesk enhances operational efficiency, leading to improved campaign performance and increased revenue streams.
Platform Features: The no-code automation platform offered by PilotDesk is platform-agnostic, allowing seamless integration with various ad servers, demand-side platforms, supply-side platforms, and business intelligence platforms. It automates manual administrative tasks, enabling ad operations teams to scale their revenue without incurring additional costs.
Founding Team: PilotDesk's principal co-founders, Matt Dearborn, Joe Hirsch, and Rich Lin, bring extensive experience in ad operations and technology development. Having previously co-founded SpringServe, which was acquired by Magnite in 2021, they have a proven track record of building innovative solutions tailored to the needs of advertisers and media companies.
Industry Impact: By freeing ad operations teams from routine tasks through automated playbooks and autopilots triggered by key events in ad management platforms, PilotDesk enables these teams to focus on strategic initiatives. This shift towards automation and efficiency is expected to drive significant advancements in advertising technology.
Joe Hirsch, CEO of PilotDesk: "PilotDesk solves this problem, enabling publishers to scale their ad revenue across any ad server, demand-side platform, supply-side platform, or business intelligence platform, without having to increase the cost of ad operations."
Phil Herget, General Partner, Ardent Venture Partners: "By freeing up teams to focus on strategic efforts, PilotDesk is paving the way for a more efficient and human-centered era in advertising technology."
Mike Shehan, Co-Founder, Roster Capital: "Innovation in ad operations is much needed, and PilotDesk is harnessing the power of AI to both increase revenue and create efficiencies that, until now, couldn't be achieved."
PilotDesk represents a significant advancement in ad operations automation, offering a comprehensive solution to streamline processes and enhance revenue generation in the adtech industry. With its focus on innovation and efficiency, PilotDesk is poised to reshape the landscape of advertising technology.