Force Management Unveils Ascender AI to Deliver Real-Time Sales Coaching and Learning | Martech Edge | Best News on Marketing and Technology
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Force Management Unveils Ascender AI to Deliver Real-Time Sales Coaching and Learning

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Force Management Unveils Ascender AI to Deliver Real-Time Sales Coaching and Learning

Force Management Unveils Ascender AI to Deliver Real-Time Sales Coaching and Learning

Business Wire

Published on : Oct 15, 2025

Force Management, a leader in sales effectiveness and revenue acceleration, has launched Ascender AI, a new AI-powered capability within its Ascender® platform. Designed to enhance how sales teams learn, execute, and perform, Ascender AI delivers intelligent, real-time coaching and personalized content recommendations that help sellers reinforce training and improve outcomes across their organizations.

AI-Powered Coaching Meets Proven Sales Methodologies

Built on Force Management’s gold-standard methodologies—including MEDDICC and Command of the Message®—Ascender AI acts as a personal learning assistant for every seller. Unlike generic AI tools, Ascender AI draws insights from proprietary training materials and user learning histories, providing targeted guidance and skill reinforcement.

“Ascender AI acts as a personal learning assistant inside the platform, using our courses, articles, and materials to answer questions and recommend content,” said Morgan Haley, Vice President of Product Development at Force Management. “It’s like a coach and a search tool combined—tailored to each learner’s history to make every seller more confident, consistent, and self-sufficient.”

Scalable Enablement and Real-Time Learning

The assistant is available directly within the Ascender platform, which supports ongoing sales enablement and eLearning across industries. By embedding AI-driven guidance into sellers’ daily workflows, Ascender AI ensures on-demand access to the right knowledge at the right time—helping sales professionals apply training insights to real-world challenges.

“Ascender AI gives sellers instant access to the guidance they need to solve real-world selling challenges,” added Paul Giaconia, Chief Product Officer at Force Management. “It’s like having a personal coach that’s always available—ready to reinforce skills, answer questions, and help sellers apply Force Management methodologies in the moment.”

For organizations, the new feature means scalable coaching, stronger sales alignment, and measurable performance impact.

Three Years of Ascender: A Growing Learning Ecosystem

The launch of Ascender AI marks the third anniversary of the Ascender platform. Since its inception, Ascender has achieved 25% year-over-year subscriber growth, issued thousands of Command Series and Elite Selling™ certifications, and expanded its library to nearly 300 courses across multiple curricula.

“We’re adding new courses each month, along with articles, podcasts, and videos from our subject matter experts every day,” said Giaconia. “The reservoir of knowledge behind our AI tool will continue to grow, making our gold-standard methodologies even more accessible to sellers worldwide.”

Ascender subscriptions are included in Force Management’s enterprise training engagements and available separately for individuals and organizations seeking access to its premium sales curriculum.

With Ascender AI, Force Management brings the next phase of sales enablement to life—merging trusted methodology with intelligent automation. By delivering real-time, context-aware learning within the Ascender platform, the company aims to empower every seller to perform with confidence, consistency, and command.

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