In a digital world where consumer attention is fleeting, traditional marketing methods often fail to make a lasting impact. Flybuy, the industry leading AI-powered location engine supporting over 30,000 restaurants and retailers worldwide, has announced the launch of its new Marketing Suite. Designed to boost incremental revenue, the Flybuy Marketing Suite empowers businesses to engage customers with timely, personalized messaging throughout the customer journey reshaping the way brands connect with their audiences.

1. The Challenge with Traditional Marketing

• Outdated strategies rely heavily on constant, irrelevant notifications and emails.

• According to Airship, 60% of consumers opt out of push notifications due to irrelevant messaging.

• Brands risk missing engagement opportunities, resulting in lower conversion rates.

2. Introducing the Flybuy Marketing Suite

• Flybuy’s solution leverages powerful location-based insights to deliver the right message at the right moment.

• Messages are tailored to customer location, behavior, and journey stage for maximum relevance.

• Integrates seamlessly with existing marketing strategies rather than replacing them.

3. Core Benefits of the Flybuy Marketing Suite

• Drive Foot Traffic: Target customers when they are physically close to a store or location.

• Increase Basket Size: Present impulse offers or upsells when customers are most receptive.

• Boost App Downloads: Motivate customers to download the business app for personalized experiences.

• Enhance In-Store Offers: Deliver loyalty rewards or promotions as customers enter a store.

• Loyalty Program Optimization: Remind customers to engage with loyalty rewards based on real-time behavior.

4. Data-Driven Personalization

• Flybuy uses AI-powered insights to time messages with precision, boosting take rates for promotional offers by over 30%.

• Loyalty program engagement increases by over 20% when messaging becomes timely and context-aware.

5. Flybuy’s Strategic Advantage for Retail Media Networks

• Offers real-time, context-aware promotional messaging.

• Enhances existing marketing and retail media efforts without displacing them.

Flybuy’s new Marketing Suite transforms customer engagement by leveraging location and behavioral insights to deliver contextually relevant marketing at the perfect moment. With the potential to significantly increase engagement, loyalty usage, and conversion rates, Flybuy offers businesses a powerful way to supercharge their marketing strategy while providing an exceptional customer experience.

Marc Wallace, CEO and Co-Founder of Flybuy, aptly summarizes the impact: "The Flybuy Marketing Suite will revolutionize the industry by engaging guests with contextually-relevant messaging at the right moment."