Fluent, Inc., a leading commerce media solutions company, has announced the appointment of Adrian Stack as Chief Product Officer. Stack will spearhead Fluent’s product vision and strategy, leveraging AI-driven technologies to elevate consumer engagement and deliver high-impact solutions for partners and advertisers.

A Proven Leader in AI and Commerce Media

With over 15 years of experience in product development, Stack brings a strong track record in AI-driven growth strategies. Most recently, he led Data Engineering (Data Science & AI) at Zillow. Prior to that, as SVP of Product at Rokt, he played a crucial role in scaling the company’s commerce media business, overseeing data engineering, machine learning, and analytics.

"We’re thrilled to welcome Adrian as we continue building a world-class product team to strengthen Fluent’s AI-powered marketplace,” said Don Patrick, CEO of Fluent. “His leadership will accelerate investment in our data infrastructure and product capabilities, leveraging Fluent’s unique competitive advantages to drive better results for partners, advertisers, and consumers.”

Driving the Future of Commerce Media with AI

As commerce media evolves, brands require intelligent and scalable solutions to connect with high-intent consumers. Fluent’s investments in AI, identity resolution, and bidding technology position it as a leader in delivering hyper-relevant ad experiences and maximizing ROI for advertisers.

"I’m excited to help drive the next wave of product innovation at Fluent,” said Adrian Stack. “By leveraging our proprietary first-party identity graph and advanced machine learning models, we are creating an AI-powered marketplace that seamlessly connects brands with high-value consumers—driving higher ad relevance, increased conversions, and stronger brand-consumer relationships.”

Building on a Strong Foundation for Growth

With 14 years of expertise in customer acquisition, Fluent continues to stand out in the commerce media space through its owned and operated marketplaces and robust first-party data assets. Stack’s leadership will further enhance data strategies, product innovation, and unlock new opportunities for long-term growth and profitability.