Cannabis retail has a loyalty problem—and Flowhub thinks it has the solution. The dispensary growth platform today rolled out Marketing Suite, a new set of built-in tools designed to help cannabis retailers retain customers, boost loyalty, and generate predictable revenue at a time when acquisition costs are climbing and margins keep getting thinner.

The stakes are high: Flowhub’s own data shows that loyalty members spend 3.5x more annually than non-loyalty customers. That math makes retention marketing less of a “nice to have” and more of a survival strategy in a hyper-competitive cannabis market.

Loyalty, Meet Tech

At its core, Marketing Suite folds marketing functions into Flowhub’s POS system, tapping real-time first-party data to power targeted campaigns. That’s a big deal in an industry hamstrung by SMS restrictions and regulatory hurdles around customer outreach.

Some of the standout features:

• Clean, compliant data: All customer information stays in Flowhub POS, ensuring campaigns start from accurate, regulated foundations.

• Smart segmentation: Retailers can target one-time big spenders or lapsed customers (say, anyone who hasn’t shopped in 60 days) instantly.

• VIP loyalty passes: Customers can add a dispensary loyalty card to Apple or Google Wallet, unlocking perks, geo-targeted reminders, and push notifications.

• Push notifications: Direct-to-lock-screen messaging sidesteps SMS bans while delivering 90%+ visibility—without requiring an app download.

• Email marketing: A drag-and-drop editor lets retailers send personalized campaigns tied to loyalty status or purchase history.

• Attribution baked in: Campaign performance links directly to POS sales data, giving retailers a clear view of ROI and lifetime value.

Why It Matters

Cannabis retailers have long struggled with fractured tech stacks—POS systems here, loyalty programs there, and compliance software bolted on top. Flowhub’s pitch is simplicity: one central system that unifies POS, payments, ecommerce, and now marketing.

Kyle Sherman, Flowhub’s founder and CEO, framed it bluntly: “We’re building tools that go beyond compliant transactions to truly power dispensary growth.”

The Bigger Picture

The timing of Flowhub’s move is strategic. With acquisition costs rising across retail—cannabis or otherwise—marketers are shifting dollars toward retention, personalization, and owned channels. In mainstream retail, Starbucks and Sephora have built empires on loyalty programs. Cannabis retailers, by contrast, have had to contend with fragmented platforms and compliance bottlenecks.

By marrying real-time POS data with native marketing tools, Flowhub is effectively betting that cannabis dispensaries can run their customer engagement programs with the same sophistication as Fortune 500 retailers—just with higher compliance stakes.

And for an industry that has to fight twice as hard to reach customers, that might be the kind of advantage that separates the dispensaries that thrive from those that merely survive.

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