Flashtalking by Mediaocean, a leader in creative personalization and intelligence, has announced the latest release of its enhanced Social Ads Manager, now powered by Hypermode™. This new solution aims to revolutionize how marketers manage and optimize advertising campaigns across multiple social platforms by integrating advanced AI and automation features.

• AI and Automation Integration:

  • Flashtalking Social harnesses the power of AI to simplify ad management tasks, offering a user-friendly interface to handle campaigns at scale across major social networks including Facebook, Instagram, LinkedIn, TikTok, and more.

• Enhanced Workflow Efficiency:

  • The Hypermode™ solution consolidates workflows across various publishers, allowing marketers to create, adjust, and deploy ad assets swiftly. Users can manage campaign settings, audience targets, and bid rules centrally, saving significant time and boosting productivity.

• Performance and Precision Improvements:

  • With the new enhancements, advertisers can achieve greater precision and performance on rapidly growing media channels. Research from TechValidate indicates that 66% of marketers plan to increase their social ad spend in the latter half of 2024, highlighting the growing demand for efficient ad management solutions.

• Creative-Media Integration:

  • Flashtalking Social bridges the gap between creative production and media execution, enabling seamless collaboration across teams. Marketers can now deploy creative assets across multiple platforms instantly while maintaining consistent campaign settings.

Industry Insights

• Ali Rana, Global Head of Revenue and Product Partnerships at Snap Inc.:

  • “Flashtalking’s new AI-powered tools align with our commitment to performance marketing. We look forward to seeing how these advancements drive measurable results on Snapchat.”

• Grant Parker, President at Flashtalking:

  • “Consumers demand relevant brand experiences, but delivering these within social media’s walled gardens has been challenging. With Hypermode™, Flashtalking integrates AI and automation to streamline workflows and optimize performance, fulfilling a significant market need.”

Additional Research

TechValidate research shows that 85% of brands face a disconnect between creative production and media execution, a challenge that Flashtalking’s latest release addresses by offering enhanced integration and automation capabilities.