The trades are getting a tech-and-training boost. Ferocious Media LLC, a digital marketing agency built for skilled trades, has struck a strategic partnership with The Blue Collar Success Group (BCSG), the coaching and business development organization serving contractors across North America and Australia.

The collaboration merges BCSG’s leadership and operational training with Ferocious Media’s local SEO, paid media, and web design expertise. The idea: give trade businesses a clearer, unified path to growth in industries often underserved by modern marketing platforms.

Why This Partnership Matters

Contractors in HVAC, plumbing, electrical, and other residential services often juggle two challenges: building operational efficiency and standing out in crowded local markets. BCSG has long addressed the first problem through its leadership academies and training systems. Ferocious Media now plugs into the second, layering digital-first strategies on top of operational playbooks.

“We’re thrilled to partner with Blue Collar Success Group,” said Rodney Edenfield, Managing Partner at Ferocious Media. “By combining their proven training and leadership systems with our marketing solutions—SEO, paid ads, content, and custom web design—we’re helping members dominate their markets and drive sustainable growth.”

What Members Get

The partnership promises a set of perks designed to make growth tangible:

• Unified Strategy – Integrated operational + marketing roadmaps.

• Exclusive Benefits – Special pricing on digital services, plus private workshops and strategy sessions.

• Co-Developed Education – Trainings focused on conversion-driven web design, lead attribution, and digital ROI.

Industry Context

The move reflects a growing trend in the trades: pairing business coaching with digital marketing. Where national chains and tech-driven marketplaces have begun eating into local market share, trade professionals are increasingly looking for end-to-end solutions that combine operational discipline with digital visibility.

For contractors navigating both rising customer expectations and tighter margins, the Ferocious-BCSG partnership may offer more than just leads—it could provide the structural and marketing backbone to scale competitively in 2025 and beyond.

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